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Social Media Specialist

UPNET -
Bengaluru, Karnataka

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Job details

Full-time

Qualifications

Social listening
B2B

Full job description

Your Key Responsibilities

Strategic Ownership

Develop and execute platform-specific content strategies aligned with marketing and product goals.

Identify
rising platforms, shifting audience
behaviors
, and whitespace opportunities (Reddit, niche communities, Threads, etc.).

Align social activities with full-funnel awareness engagement conversion journeys.

Leadership Profile Building

Manage and grow executive profiles on LinkedIn, ensuring thought leadership is
established
and sustained.

Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.

Build brand trust and visibility through personal + brand account
synergy
.

Content Writing & Brand Voice

Write social-first, platform-optimized content with strong hooks, value delivery, and brand consistency.

Create concise and compelling copy for short-form posts, carousels, videos, and ads.

Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.

Community Engagement & Growth

Foster meaningful conversations—respond to DMs, comments, and mentions promptly and strategically.

Actively
participate
in and engage with industry groups, community spaces, Reddit threads, and partner content.

Explore employee advocacy and support internal champions with curated content.

Platform & Ads Experience

Execute and
optimize
campaigns using social media ad platforms (LinkedIn Ads, Meta Business Suite, etc.).

Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.

Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes.

Performance Analysis

Create and share performance dashboards regularly, highlighting insights and opportunities.

Run A/B tests on formats, tones, timing, and content categories to constantly improve impact.

Benchmark against competitors and
identify
creative/social whitespace to capitalize on.

Requirements

3–5 years of B2B social media experience—preferably in SaaS or healthcare tech.

Excellent command of
LinkedIn
—both organic and paid—with strong understanding of Sales Navigator.

Proven ability to
write
,
edit
, and
craft
compelling brand and leadership content.

Familiarity with
Reddit engagement
,
social listening
, and platform communities.

Understanding of
design systems, layout, and visual direction
(while not being a designer).

Experience working with cross-functional teams including SEO, content, product, and sales.

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