Role Overview
We are seeking a detail-oriented and creative Marketing & Brand Executive to support brand consistency, market intelligence, and e-commerce initiatives. The role combines strategic analysis with hands-on creative execution, contributing to both brand growth and market expansion.
Key Responsibilities
- Develop, maintain, and enforce brand guidelines across all marketing, digital, and communication touchpoints to ensure brand consistency and integrity.
- Plan, manage, and continuously update the weekly marketing calendar, ensuring effective coordination of campaigns, product launches, and ongoing marketing initiatives.
- Conduct comprehensive market research on products, consumer behavior, and industry trends to support strategic, data-driven decision-making.
- Perform new market assessments to identify growth opportunities, evaluate market entry strategies, and define emerging customer segments.
- Execute detailed competitor analysis, monitoring pricing strategies, product positioning, promotional activities, and messaging to strengthen competitive positioning.
- Support and manage e-commerce operations, including product listings, content optimization, merchandising, and performance tracking to improve online sales effectiveness.
- Strong working knowledge of major creative applications is mandatory, with the ability to independently develop, adapt, and optimize visual marketing assets across platforms.
Required Skills & Qualifications
- 2–5 years of professional experience in branding, marketing, or a related discipline.
- Strong understanding of branding principles, brand positioning, and core marketing fundamentals.
- Proven experience in conducting market research and competitive analysis to support strategic business decisions.
- Hands-on familiarity with e-commerce platforms and digital marketing ecosystems,including product management, content optimization, and performance tracking.
Mobile: +91 75300 61082
Email: [email protected]
Company Website: https://vaighai.com/
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Experience:
- Branding: 2 years (Required)
Work Location: In person
