Job Description – Digital Marketing Executive
Company: National Institute of Digital Marketing (NIDM)
Position: Digital Marketing Trainer
Job Summary
We are looking for a motivated and creative Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate leads, and support the institute's student enrollment and brand growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across various online platforms.
- Manage social media accounts and create engaging content.
- Run and monitor paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Generate and nurture leads for digital marketing courses and training programs.
- Monitor website performance, traffic, and search engine rankings.
- Implement basic SEO and keyword optimization strategies.
- Create and coordinate email, WhatsApp, and other digital communication campaigns.
- Analyze campaign performance using tools such as Google Analytics and advertising dashboards.
- Prepare regular reports on leads, conversions, engagement, and campaign performance.
- Coordinate with the sales/admissions team to improve lead conversion.
- Research competitors, market trends, and new digital marketing opportunities.
- Support promotional activities, events, webinars, and course launches.
Required Skills
- Knowledge of SEO, SEM, social media marketing, and content marketing.
- Basic knowledge of Google Ads and Meta Ads.
- Good communication and analytical skills.
- Ability to create engaging digital content.
- Knowledge of Google Analytics and other digital marketing tools.
- Ability to work independently as well as part of a team.
- Good time-management and organizational skills.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Digital marketing certification is an advantage.
- Freshers with relevant digital marketing knowledge may also apply.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Lead-to-enrollment conversion rate
- Website traffic and organic growth
- Social media engagement
- Advertising ROI/ROAS
- Cost per lead
- Campaign performance and conversions
Pay: ₹10,078.73 - ₹40,980.49 per month
Work Location: On the road
