Key Responsibilities
1. Expand Retail Distribution
● Acquire new retail stores, cafés and restaurants within the assigned territory.
● Build BAAYO's presence in premium retail outlets.
2. Drive Sales Growth
● Achieve monthly sales and billing targets.
● Generate repeat orders from existing retailers.
● Increase order frequency and average order value.
● Maintain healthy secondary sales in assigned outlets.
3. Retail Execution & Merchandising
● Ensure excellent shelf visibility.
● Install and maintain POSM.
● Execute merchandising standards.
● Ensure products are properly displayed and easily discoverable.
● Monitor stock levels, stock freshness and minimize out-of-stock situations
4. Build Strong Customer Relationships
● Develop long-term relationships with retailers and restaurant owners.
● Educate customers about BAAYO products.
● Resolve retailer concerns promptly.
● Ensure high retailer satisfaction leading to repeat business.
5. Market Intelligence
● Track competitor activities.
● Report pricing, promotions and new product launches.
● Share consumer feedback with the management team.
● Identify emerging opportunities in the market.
6. Daily Sales Operations
● Execute daily beat plans.
● Conduct market visits.
● Cold call prospective customers.
● Book orders.
● Follow up on collections wherever applicable.
● Submit daily sales reports.
● Coordinate with the Area Sales Manager on market updates.
Key Performance Indicators (KPIs)
Success in this role will be measured on:
● New retail outlets onboarded
● Productive calls per day
● Orders booked per day
● Monthly billing achievement
● Numeric Distribution
● Secondary Sales
● Repeat Purchase %
● Strike Rate
● Retail store retention %
● Beat Adherence
● Merchandising Compliance
Pay: ₹16,065.57 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
