About the Role
We are hiring an experienced Meta Ads Scaling Specialist to manage and scale advertising for our B2B AI SaaS product built for architects.
This is a hands-on role. The person hired will personally manage the Meta Ads account, run the campaigns, analyze performance, and make scaling decisions. The role requires direct ownership of campaign execution and performance.
We Need These Four Things
- Extensive B2B SaaS Experience
You must have extensive experience running and scaling Meta Ads for B2B SaaS products.
Experience limited to ecommerce, local lead generation, or general performance marketing is not enough. You should understand SaaS funnels, free trials, subscriptions, customer acquisition costs, conversion rates, retention, and the challenges involved in scaling a niche B2B product.
We need someone who is deeply involved in the account and takes initiative.
You should continuously review performance, identify problems, recommend tests, and take action without waiting for detailed instructions from us. You must understand the complete acquisition process, including campaigns, audiences, creatives, landing pages, and the trial funnel.
- Outcome-Focused with Clear Forecasting
You must focus on business outcomes, not just campaign activity or surface-level metrics.
You should provide clear plans and forecasts covering:
- Expected results
- Required advertising budgets
- Acquisition cost targets
- Testing timelines
- Scaling milestones
- Potential risks
- Actions required from our team
Your forecasts should be realistic, data-backed, and regularly updated based on actual campaign performance.
We expect you to bring ideas to us, not the other way around.
You should recommend new campaign strategies, audiences, offers, creative concepts, testing approaches, and scaling opportunities. We need a specialist who can provide strategic direction and explain why each recommendation should work.
Key Responsibilities
- Personally manage and run our Meta Ads campaigns.
- Audit the existing account, campaign structure, tracking, audiences, and funnel.
- Identify the causes of inconsistent performance.
- Create and execute a structured testing and scaling plan.
- Improve audience quality, conversion performance, and acquisition efficiency.
- Build clear forecasts for budgets, acquisition costs, and expected outcomes.
- Develop new campaign, audience, offer, and creative testing ideas.
- Monitor performance closely and respond quickly when results change.
- Explain the reasoning behind important campaign decisions.
- Maintain efficiency as advertising spend increases.
- Take ownership and accountability for the strategies implemented.
Required Experience and Skills
- Extensive experience managing Meta Ads for B2B SaaS products.
- A strong record of scaling SaaS acquisition campaigns.
- Deep understanding of SaaS funnels, free trials, subscriptions, and customer acquisition.
- Experience with campaign testing, creative testing, attribution, and conversion tracking.
- Ability to create detailed, realistic performance forecasts.
- Strong analytical and problem-solving skills.
- Proactive and outcome-focused working style.
- Clear and direct communication.
- Ability to work closely with creative, product, and marketing teams.
What Success Looks Like
Success in this role means creating a predictable and scalable Meta Ads system. You will be expected to improve performance consistency, provide clear direction, introduce strong ideas, and make responsible scaling decisions based on data.
How to Apply
Please provide concise answers to the following questions:
- Which B2B SaaS products have you personally scaled using Meta Ads?
- What were the starting spend, highest spend, acquisition cost, and results?
- How many years of direct B2B SaaS advertising experience do you have?
- How would you investigate inconsistent performance as spending increases?
- What would you review and address during your first seven days?
- What information would you need to create an initial forecast and scaling plan?
- What is one example of a strategy or idea you introduced that materially improved results?
Please keep your application specific and results-focused. Generic applications will not be considered.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
