Job Title: Performance Marketing Lead (Paid Media + SEO)
Company: DIGIPATH AI: Life Scanners HealthCare Pvt Ltd
Location: Remote (India)
Number of Positions: 1
Engagement: Part-time contractor
About DigiPath AI
DigiPath AI (Life Scanners HealthCare Pvt. Ltd) builds AI-powered cancer screening technology — including VELscope Vx and DNA Ploidy analysis — to make early detection of oral and cervical cancer faster, more accessible, and more accurate. Our work sits at the intersection of digital pathology, AI, and public health, and our marketing exists to get better screening in front of the clinicians and institutions who can act on it.
About the Role
We're looking for a part-time Performance Marketing Led to own paid media and SEO for a mission-driven campaign: driving oral and cervical cancer screening awareness and generating qualified demand among dentists, oncologists, and diagnostic labs. This is a hands-on execution role. You'll run the campaigns, own the keyword strategy, and report on what's working —with the judgment to prioritize what moves qualified leads and CAC in a lean, fast-moving healthcare startup.
What You'll Own
- Paid Media: Build, run, and optimize Google Ads and LinkedIn campaigns targeting dentists, oncologists, and diagnostic labs.
- SEO & Keyword Strategy: Deliver a monthly SEO audit and identify 3–5 new high-intent keyword clusters per month relevant to oral and cervical cancer screening.
- Conversion Optimization: Provide landing page CRO recommendations to improve conversion from click to qualified lead.
- Reporting & Analytics: Track and report CAC, CTR by channel, qualified lead volume, and ROAS against target.
- Compliant, Audience-Aware Marketing: Navigate Google's and LinkedIn's healthcare/medical-claims advertising policies, and tailor messaging and targeting differently for HCPs (healthcare professionals) versus patients/caregivers.
What We're Looking For
- 5+ years of hands-on performance marketing, including at least 2 years running B2B or healthcare/medtech campaigns
- Bachelor's degree in marketing, Business, Communications, or related field (or equivalent proven experience)
- Proven Track Record: A track record running B2B healthcare or medtech performance marketing campaigns, with real CAC/ROAS results to show for it.
- Hands-On Technical Depth: Direct experience with Google Ads and LinkedIn campaign management for a B2B or healthcare/medtech audience.
- Analytics: Comfort working with GA4 and core attribution/analyticstooling.
- Audience Judgment: A clear point of view on targeting healthcare professionals (HCPs) differently from patients and caregivers.
- Compliance Awareness: Working knowledge of Google's healthcare advertising policies and how to operate within them.
- Availability: Able to commit a reliable 10–12 hours/week and communicate proactively in a remote, async-friendly setup.
Nice to Have
- Experience marketing to dentists, oncologists, diagnostic labs, or other regulated/clinical audiences
- Background at a healthcare marketing agency (e.g., Klick Health, Intouch Group, Fingerpaint) or as an independent healthcare-focused contractor
- SEO tooling experience (Ahrefs, SEMrush, Search Console)
- Prior work on a diagnostics, medtech, or cancer-screening related campaign
Why This Role
This is a mission-driven campaign fighting oral and cervical cancer through better screening awareness. You'll have real ownership of the channels and the numbers, work directly with the founding team, and see your work translate into screenings that catch cancer earlier.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: Remote
