We are looking for a passionate and trend-driven Social Media Manager to handle the online presence of our kids’ fashion brand. The ideal candidate should have a strong understanding of fashion aesthetics, kids’ trends, and storytelling that connects emotionally with parents and young audiences. You’ll be responsible for building a consistent, playful, and stylish digital identity for the brand across all major social media platforms.
Key Responsibilities:
- Develop and execute creative social media strategies to grow brand visibility and engagement.
- Plan and manage daily posts, stories, and reels across Instagram, Facebook, and other relevant platforms.
- Create engaging photo and video content in collaboration with the design, photography, and marketing teams.
- Work closely with stylists, photographers, and influencers to curate on-brand fashion content.
- Plan seasonal campaigns, product launches, and collaborations that reflect current fashion trends.
- Monitor social media analytics and performance metrics; provide insights and monthly reports.
- Engage with followers by responding to messages, comments, and inquiries in a timely and friendly manner.
- Stay updated with kids’ fashion trends, social media algorithms, and viral content ideas.
- Manage influencer partnerships, barter deals, and paid promotions to expand brand reach.
- Coordinate with the e-commerce team to align social media promotions with online sales and offers.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Fashion Communication, or a related field.
- 2–4 years of experience in social media management (experience in fashion or kidswear preferred).
- Strong sense of visual aesthetics, color coordination, and brand consistency.
- Proficiency in Canva, Photoshop, or other design tools.
- Excellent writing, captioning, and storytelling skills.
- Ability to think creatively and keep up with fast-moving trends and reels formats.
- Familiarity with influencer marketing and paid ad campaigns.
Pay: ₹35,000.00 - ₹45,000.00 per month
Work Location: In person
