Experience & Qualifications
- Experience in digital marketing, performance marketing, or a similar role.
- A strong, practical portfolio demonstrating past campaign successes, prioritizing real-world results over theoretical marketing knowledge.
Technical & Analytical Skills
- Performance Tracking: Deep understanding of conversion-funnel target metrics, ROI calculation, and customer acquisition costs.
- Ad Platforms & SEO: Proficiency in managing paid campaigns across Meta Ads Manager, Google Ads, and LinkedIn, alongside implementing standard SEO best practices.
- AI & Automation: Experience utilizing AI tools and advanced prompt engineering to accelerate copy generation, campaign ideation, and workflow efficiency.
- Asset Management: Ability to manage visual pipelines, including setting up and standardizing promotional graphic templates (e.g., maintaining 1:1 square formatting for specific feed requirements) and ensuring brand consistency.
Content Strategy & Execution
- Video Marketing: Experience managing video production pipelines, particularly structuring and writing engaging scripts for short-form social media content (Reels, Shorts, TikTok).
- Copywriting: Exceptional ability to write compelling, conversion-focused copy for landing pages, ad creatives, and email sequences.
- Social Media Management: Capability to maintain a consistent content calendar and engage with communities across all major platforms.
Professional Traits
- Strong analytical mindset with a data-driven approach to scaling campaigns.
- High adaptability and willingness to test, fail, and iterate rapidly based on live performance data.
- Excellent organizational skills to manage multiple product launches or promotional events simultaneously.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
