We are seeking a dynamic and target-oriented B2B Genset Sales Executive to drive sales of diesel and gas generator sets (gensets) to commercial and industrial customers. The ideal candidate should have experience in B2B sales, strong technical aptitude, and the ability to build long-term relationships with clients across industries.
Key Responsibilities
- Identify and develop new business opportunities in industrial, commercial, infrastructure, healthcare, hospitality, telecom, real estate, and institutional sectors.
- Generate leads through cold calling, site visits, networking, channel partners, consultants, and referrals.
- Meet decision-makers, understand power backup requirements, and recommend suitable genset solutions.
- Prepare technical and commercial proposals, quotations, and tender submissions.
- Coordinate with the technical, engineering, and service teams to ensure accurate sizing, installation planning, and timely project execution.
- Negotiate pricing, payment terms, and contracts to successfully close orders.
- Achieve monthly and annual sales targets while maintaining profitability.
- Build and maintain strong customer relationships to generate repeat business and referrals.
- Track market trends, competitor activities, and upcoming projects.
- Maintain accurate sales pipeline and customer data in the CRM system.
- Follow up on payments and ensure high levels of customer satisfaction after installation.
Required Skills
- Strong B2B sales and negotiation skills.
- Good understanding of diesel/gas generator sets, power backup solutions, and electrical systems.
- Ability to read basic technical specifications and customer requirements.
- Excellent communication, presentation, and relationship-building skills.
- Proficiency in Microsoft Office and CRM software.
- Self-motivated, target-driven, and willing to travel extensively for customer meetings.
Qualifications
- Bachelor's degree or Diploma in Mechanical, Electrical, or Electrical & Electronics Engineering. An MBA in Marketing is an added advantage.
- 2–5 years of experience in B2B sales of gensets, industrial equipment, electrical products, or capital equipment.
- Experience in handling OEMs, EPC contractors, consultants, industrial clients, or dealer networks is preferred.
Preferred Industries
- Diesel Generator (DG) Sets
- Power Backup Solutions
- Electrical Equipment
- Industrial Machinery
- EPC & Infrastructure
- Construction
- Manufacturing
Compensation & Benefits
- Competitive fixed salary.
- Attractive sales incentives and performance bonuses.
- Travel allowance and reimbursement.
- Mobile/communication allowance.
- Health insurance and other company benefits.
- Career growth opportunities and product training.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
