Associate Retention Manager
Location: Bangalore (HSR Office) Department: Retention
About AppsForBharat (Sri Mandir App)
AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.
India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.
Role Overview
We are looking for an Associate Retention Manager to help drive app retention, DAU growth, and long-term user engagement. This is a hands-on, execution-focused role working closely with Product, Data, and CRM teams to analyze user behavior, support feature-led retention initiatives, and improve key engagement metrics.
The role is ideal for someone early in their retention/growth career who has worked in a B2C / D2C app environment and wants to deepen their impact on product-led retention.
Key ResponsibilitiesApp Retention & DAU
- Track and analyze DAU, MAU, stickiness (DAU/MAU) and retention cohorts
- Monitor trends and proactively flag drops or spikes in DAU
- Identify which features, cohorts, or journeys are driving sustained engagement
Product & Feature-Led Retention
- Work closely with Product Managers on features impacting retention (e.g., login, onboarding, reminders, personalization)
- Support experimentation on features aimed at long-term habit formation
- Measure post-launch feature impact on retention metrics
Data Analysis & Insights
- Analyze user behavior across paid vs organic cohorts
- Use dashboards, funnels, and cohort analysis to answer “why” behind metric movement
- Convert data insights into clear recommendations
CRM & Channel Support
- Execute and optimize CRM journeys across push, WhatsApp, email, and in-app
- Support revenue and engagement use cases via CRM tools
- Collaborate with senior team members on lifecycle experiments
Ideal Candidate Profile
Must-Have
- 4-6 years of experience in B2C / D2C product companies
- Exposure to app retention, growth, CRM, or product analytics
- Hands-on experience working with DAU, MAU, retention metrics
- Comfortable with data analysis using Excel, dashboards, or basic SQL
- Has worked on or supported at least one product or feature impacting retention
Good to Have
- Experience with tools like Clevertap, MoEngage
- Worked on onboarding, login, reminders, subscriptions, or engagement features
- Prior collaboration with Product or Growth teams
Why This Role Matters
- Direct ownership of core app engagement metrics
- Exposure to product-led retention strategy
- Opportunity to work on habit-forming products at scale
- Clear growth path into Retention Manager / Senior Retention roles
One Team. One Goal. Assisting millions on their digital devotional journeys.
CONTACT : [email protected]
Pay: ₹90,000.00 - ₹200,000.00 per month
Work Location: In person
