Role Summary
The Digital Marketing Practice Lead is responsible for defining and executing the vision, strategy, growth, and market positioning of the Digital Marketing Practice. This leader drives business growth, capability development, strategic consulting, innovation, alliances, and delivery excellence across Marketing, Customer Experience, Customer Data Platforms, and AI domains.
The role acts as a trusted advisor to C-suite executives, helping organizations transform their marketing operations through data-driven, AI-enabled, and customer-centric strategies while building a high-performing practice capable of delivering measurable business outcomes.
Key Responsibilities
- Owns the practice strategy.
- Defines market offerings and GTM plans.
- Leads industry thought leadership.
- Drives AI and Agentic AI adoption at scale.
- Influences C-suite stakeholders globally.
- Shapes the future capability roadmap for Digital Marketing, Customer Experience, and MarTech Services.
- Creates differentiated AI-powered marketing transformation offerings and industry solutions.
Required Skills:
Strategic Skills: Digital Marketing Strategy, Customer Experience Management, Marketing Transformation, Business Consulting, Executive Stakeholder Management.
Marketing Skills: Marketing Automation, Campaign Management, Personalization, Customer Journey Orchestration, Customer Data Platforms, Performance Marketing, Omnichannel Marketing.
AI & Agentic Skills: Generative AI Platforms, Agentic AI Frameworks, AI-enabled Marketing Workflows, AI Governance, Autonomous Agents, MCP (Model Context Protocol), Multi-Agent Systems.
Technology Skills: MarTech Ecosystems, Data & Analytics, Architecture Governance, Composable Marketing Platforms.
Leadership Competencies: Visionary Leadership, Strategic Thinking, Executive Communication, Business Acumen, Consultative Selling, Innovation Mindset, Talent Development, Change Leadership, Global Stakeholder Management, Ecosystem Partnership Management.
