Role Overview
We are looking for a Performance Marketing & Social Media Specialist who can independently manage both Meta Ads and Google Ads, while also driving organic social media growth. The ideal candidate should be equally strong in creative thinking and performance optimization, capable of generating qualified leads, conversions, and measurable ROI across paid and organic channels.
Key Responsibilities
- Plan and execute performance marketing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max – as applicable)
- Manage organic social media strategy across platforms (Instagram, Facebook, LinkedIn, etc.)
- Create and optimize ad copies, headlines, descriptions, and CTAs for Meta and Google Ads
- Work closely with designers and content writers to produce high-performing creatives for ads and organic content
- Handle campaign setup, audience targeting, keyword planning, budgeting, and bidding strategies
- Optimize campaigns continuously for leads, conversions, CPL, ROAS, and engagement
- Conduct A/B testing across creatives, ad copies, keywords, landing pages, and audiences
- Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Google Tag Manager and conversion tracking
- Set up and manage remarketing, custom audiences, lookalikes, and search intent–based campaigns
- Monitor platform updates, ad policies, and industry trends to ensure compliance and performance
- Coordinate with SEO, content, and sales teams to improve lead quality and conversion rates
Core Requirements
- 2–4 years of hands-on experience in performance marketing and social media
- Strong hands-on experience with Google Ads
- Strong experience managing Meta Ads for lead generation and conversions
- Solid understanding of keyword research, search intent, and landing page alignment
- Experience creating and optimizing social media and performance ad copies
- Hands-on experience with:
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Google Analytics 4 (GA4)
- Conversion tracking and reporting
- Strong understanding of funnels, audience segmentation, and customer journeys
- Ability to manage budgets and performance KPIs independently
Good to Have / Bonus Skills
- Understanding of SEO and content marketing
- Experience with local, geo-targeted, or multi-location campaigns
- Familiarity with CRM integrations and lead quality tracking
- Experience running A/B and multivariate tests
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
- Google Ads, Meta, or performance marketing certifications are a plus
What We’re Looking For
- Performance-first mindset with strong analytical skills
- Ability to balance creativity with data-driven optimization
- Hands-on executor who takes ownership of campaign outcomes
- Strong collaboration skills across design, content, SEO, and sales teams
- Comfortable working in target-driven environments
- Passion for paid media, experimentation, and continuous learning
Portfolio / Case Study Requirement
- Candidates must share:
- Google Ads and Meta Ads case studies (leads, CPL, ROAS, scaling examples)
- Examples of high-performing ad creatives and copies
- Portfolio can be shared as presentations, dashboards, Google Docs, or live links
Pay: ₹20,023.93 - ₹70,784.09 per month
Work Location: In person
