Hiring: Digital Marketing Specialist (In-House, Full-Time)
Company: Venture Skill India Pvt. Ltd.
Location: Ranchi, Jharkhand (In-Office)
Job Type: Full-Time
About Venture Skill India Pvt. Ltd.
At Venture Skill India, we are on a mission to empower the next generation of professionals. With over 23 years of experience in skill development, we are one of the leading educational organizations in Eastern India. From CAD and architectural design to IT and fashion technology, our industry-relevant training programs bridge the gap between education and true employability.
We are looking for a brilliant, data-driven, and highly creative Digital Marketing Specialist to join our Ranchi headquarters. If you know how to turn a marketing budget into a high-yielding lead-generation engine and love crafting campaigns that stop people from scrolling, we want you on our team.
The Role
As our Digital Marketing Specialist, you will be the mastermind behind our student acquisition and brand visibility. You won’t just be running ads; you will be building the bridge between ambitious students and their dream careers. Your core objective is simple: Maximize our Return on Investment (ROI) while elevating the Venture Skill India brand across both digital and physical landscapes.
Key Responsibilities
1. Performance Marketing & Ad Suites
- Campaign Mastery: End-to-end management of Meta Business Suite (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
- Lead Generation: Design and execute high-converting performance marketing campaigns targeted at students, graduates, and working professionals seeking upskilling.
- ROI Optimization: Relentlessly monitor, analyze, and optimize Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Conversion Rates to ensure every rupee spent maximizes our ROI.
- A/B Testing: Continuously test ad copy, creatives, bidding strategies, and landing pages to find the most profitable combinations.
2. SEO & SEM
- Search Engine Dominance: Lead our SEM efforts to ensure Venture Skill India dominates local and regional search results for relevant educational keywords.
- Technical & On-Page SEO: Optimize our website architecture, content, and landing pages to improve organic rankings and drive high-intent traffic.
- Keyword Strategy: Conduct deep keyword research to identify new opportunities in the skill development and vocational training sectors.
3. Creative Marketing (Online & Offline)
- Omnichannel Strategy: Conceptualize and execute creative marketing campaigns that seamlessly bridge the gap between our online presence and offline footprint (e.g., center walk-ins, local seminars, and college tie-ups).
- Content Direction: Guide the creation of compelling visual assets, video content, and ad copy that resonates with our target demographic.
- Brand Storytelling: Highlight our success stories, industrial tie-ups (like Autodesk), and placement records through engaging organic and paid content.
Who We Are Looking ForThe Must-Haves:
- Experience: 2–4+ years of proven experience in digital marketing, specifically handling performance marketing and paid ad budgets.
- Platform Expertise: Deep, hands-on expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), and Google Tag Manager.
- Analytical Mindset: You make decisions based on data, not guesses. You can look at a dashboard, spot the leak in the funnel, and fix it.
- SEO Proficiency: A strong understanding of SEO tools (Semrush, Ahrefs, or similar) and current search engine algorithms.
- Local Nuance: Understanding of the regional student demographic in Jharkhand and Eastern India is a massive plus.
The Nice-to-Haves:
- Prior experience marketing educational institutes, EdTech, or skill development programs.
- Basic knowledge of design tools (Canva, Photoshop) to quickly tweak ad creatives.
- Experience with CRM software and marketing automation tools.
What’s In It For You?
- Direct Impact: You will have direct ownership of the marketing budget and the autonomy to test new, bold ideas.
- Growth Environment: Work in a stable, fast-growing company that genuinely transforms students' lives.
- Competitive Salary: Remuneration that matches your expertise, with performance-based incentives for hitting and exceeding ROI targets.
- Creative Freedom: A supportive management team (led by industry veterans) that values innovation over micromanagement.
E-Mail your CV's at : [email protected]
Reach out to us directly at: +91 9122348963
+91 9263150479
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
