Job Title: Digital Marketing Specialist
Location: Durg, Chattisgarh
Company: Yobisys Digital Innovation Pvt. Ltd.
About the Company
Yobisys Software Solutions Pvt. Ltd. is a growing technology organization focused on delivering innovative and scalable digital solutions. We are seeking a results-oriented Digital Marketing Manager to lead performance marketing initiatives, drive measurable outcomes, and contribute to business growth across internal and client projects.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Meta and Google platforms.
- Develop marketing strategies, audience targeting, budgets, and conversion funnels.
- Create ad creatives, copy, and landing pages to improve conversions.
- Manage multiple client accounts and ensure campaign performance.
- Execute compliant messaging campaigns and perform A/B testing.
- Support SEO efforts to increase website traffic and visibility.
- Collaborate with design and content teams to create marketing assets.
- Stay updated with the latest digital marketing trends and tools.
Required Qualifications and Skills
- 1-2 of experience in digital or performance marketing
- Hands-on experience with advertising platforms such as Meta Ads Manager and Google Ads
- Strong understanding of campaign strategy, audience segmentation, and marketing funnels
- Familiarity with performance metrics and data analysis
- Experience managing multiple projects or client accounts
- Working knowledge of SEO practices (on-page and off-page)
- Experience with design tools such as Canva or similar platforms
- Basic understanding of marketing automation and communication tools
- Strong analytical, organizational, and problem-solving skills
Preferred Skills
- Familiarity with AI-based tools for content and creative development
- Basic video editing skills
Key Competencies
- Results-driven approach with focus on measurable outcomes
- Strong organizational and multitasking abilities
- Effective communication and collaboration skills
- Creative thinking and attention to detail
Why Join Us
- Opportunity to work on diverse projects and industries
- Exposure to evolving digital marketing tools and technologies
- Collaborative and growth-oriented work environment
- Competitive compensation aligned with experience and performance
Job Types: Full-time, Permanent
Work Location: In person
