Position
Social Media Head
Organization
Cheran Group
Location
Coimbatore, Tamil Nadu
Department
Marketing & Corporate Communications
Reports To
Managing Director / Head – Corporate Communications
Employment Type
Full-Time
Experience
5–8 Years in Social Media Marketing, Digital Marketing, or Brand Communications (Education Industry experience preferred)
Salary
As per Industry Standards (Based on Experience)
Job Summary
The Social Media Head will be responsible for developing and executing the social media strategy for Cheran Group, enhancing the organization's digital presence, increasing brand awareness, generating admissions and recruitment leads, and engaging students, parents, alumni, employees, and the public across all digital platforms.
Key ResponsibilitiesSocial Media Strategy
- Develop and implement comprehensive social media strategies aligned with the organization's business and branding goals.
- Build annual and monthly social media calendars.
- Plan campaigns for admissions, placements, recruitment, events, achievements, and corporate branding.
Content Management
- Create engaging content including:
- Graphics
- Videos & Reels
- Posters
- Carousels
- Stories
- Blogs
- Student Success Stories
- Faculty Achievements
- Campus Highlights
- Ensure consistent brand identity across all platforms.
Platform Management
Manage and grow official accounts on:
- Facebook
- Instagram
- LinkedIn
- YouTube
- X (Twitter)
- Threads
- WhatsApp Channels
- Google Business Profile
Campaign Management
- Execute paid advertising campaigns.
- Plan lead generation campaigns for admissions.
- Run recruitment branding campaigns.
- Increase organic engagement and followers.
Analytics & Reporting
- Monitor KPIs such as:
- Reach
- Engagement
- Impressions
- Click-through Rate (CTR)
- Lead Generation
- Conversion Rate
- Audience Growth
- Submit weekly and monthly performance reports.
- Optimize campaigns using analytics insights.
Event Promotion
- Cover institutional events through live updates.
- Coordinate photography and videography.
- Publish real-time event content.
Brand Reputation Management
- Monitor comments, messages, and reviews.
- Respond professionally to public queries.
- Manage online reputation and crisis communication.
Team Coordination
- Lead and mentor:
- Graphic Designers
- Video Editors
- Content Writers
- Photographers
- Digital Marketing Executives
- Coordinate with HR, Admissions, Academic, and Corporate teams.
Industry Trends
- Stay updated on digital marketing trends, AI tools, and emerging social media platforms.
- Implement innovative content strategies.
Required Skills
- Social Media Strategy
- Digital Marketing
- Facebook Ads Manager
- Meta Business Suite
- Google Ads
- LinkedIn Campaign Manager
- SEO & SMO
- Content Marketing
- Copywriting
- Video Marketing
- Brand Management
- Community Management
- Performance Analytics
- Influencer Marketing
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Premiere Pro
- CapCut
- AI Tools (ChatGPT, Midjourney, Canva AI, etc.)
Educational Qualification
- Bachelor's Degree in Marketing, Communications, Journalism, Mass Communication, Business Administration, or related field.
- MBA (Marketing) or Digital Marketing Certification is preferred.
Key Competencies
- Leadership & Team Management
- Creative Thinking
- Excellent Written & Verbal Communication
- Strong Presentation Skills
- Data-Driven Decision Making
- Time Management
- Project Management
- Problem Solving
- Attention to Detail
- Brand Storytelling
Key Performance Indicators (KPIs)
- Growth in followers and subscribers
- Engagement rate across platforms
- Admission lead generation
- Recruitment campaign performance
- Website traffic from social media
- Video views and watch time
- Campaign ROI
- Brand sentiment and online reputation
- Content publishing consistency
- Monthly performance against targets
Preferred Candidate Profile
- Experience managing social media for educational institutions, universities, healthcare, or corporate organizations.
- Strong portfolio showcasing successful social media campaigns.
- Expertise in short-form video content (Instagram Reels, YouTube Shorts, Facebook Reels).
- Hands-on experience with AI-powered content creation tools.
- Ability to work in a fast-paced, target-driven environment
Contact +91 96778 74947
Mail: [email protected]
Pay: ₹300,000.00 - ₹700,000.00 per year
Work Location: In person
