The Ad Agency Business Manager is responsible for driving business growth by acquiring new clients, maintaining strong relationships with existing clients, and identifying new revenue opportunities. The role involves understanding client marketing objectives, preparing proposals, coordinating with internal creative and marketing teams, negotiating contracts, and ensuring client satisfaction while achieving sales and revenue targets.
Key Responsibilities
- Identify and develop new business opportunities across various industries.
- Generate leads through networking, referrals, cold outreach, and strategic partnerships.
- Meet prospective clients to understand their branding, advertising, and marketing requirements.
- Present the agency's services, capabilities, and creative solutions to potential clients.
- Prepare proposals, quotations, presentations, and business pitches.
- Negotiate commercial terms and close new business deals.
- Build and maintain long-term relationships with existing clients to encourage repeat business.
- Collaborate with creative, digital marketing, production, and account management teams to ensure smooth project execution.
- Monitor project progress and ensure client expectations are met.
- Identify opportunities for upselling and cross-selling agency services.
- Track sales pipeline, revenue forecasts, and business performance.
- Stay updated on market trends, competitor activities, and emerging advertising opportunities.
- Represent the agency at industry events, networking meetings, and business forums.
Required Skills
- Strong business development and sales skills.
- Excellent communication, presentation, and negotiation abilities.
- Relationship management and client servicing expertise.
- Strategic thinking with a solution-oriented approach.
- Understanding of branding, advertising, digital marketing, and creative production.
- Ability to prepare proposals and commercial quotations.
- Strong organizational and time management skills.
- Proficiency in CRM tools and Microsoft Office/Google Workspace.
- Ability to work under sales targets and deadlines.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
