PR & Social Media Executive – Luxury Brands
We are seeking a dynamic and detail-oriented PR & Social Media Executive to manage brand image, media relations, and digital presence for luxury brands. The role requires a strong understanding of premium positioning, storytelling, and high-end audience engagement.
Key Responsibilities1. Public Relations Management
- Develop and execute PR strategies aligned with luxury brand positioning
- Build and maintain relationships with media, influencers, and industry stakeholders
- Coordinate press releases, media kits, and brand communications
- Manage brand reputation and handle media inquiries
- Manage brand reputation and handle media inquiries
2. Social Media Management
- Plan and execute social media calendars across platforms (Instagram, LinkedIn, etc.)
- Create and curate high-quality, on-brand content (captions, visuals, reels)
- Maintain a consistent luxury tone, voice, and aesthetic
- Monitor engagement, respond to queries, and build community presence
3. Brand Positioning & Storytelling
- Craft compelling brand narratives that reflect exclusivity and sophistication
- Ensure consistency in messaging across all platforms
- Collaborate with creative teams for premium content production
4. Influencer & Collaboration Management
- Identify and collaborate with influencers aligned with luxury positioning
- Manage partnerships, campaigns, and deliverables
- Track performance and ROI of collaborations
5. Campaigns & Events
- Support execution of brand launches, events, and PR campaigns
- Coordinate with vendors, media, and internal teams
- Ensure high-quality brand representation at all touchpoints
6. Analytics & Reporting
- Track social media performance and PR coverage
- Prepare reports with insights and recommendations
- Monitor trends in luxury branding and digital engagement
Requirements
- 1–4 years of experience in PR, social media, or luxury brand marketing
- Strong understanding of luxury brand aesthetics and audience behavior
- Excellent written and verbal communication skills
- Experience managing Instagram and other social platforms
- Creative mindset with attention to detail
Preferred Qualifications
- Background in Marketing, Communications, or related field
- Experience working with luxury, fashion, hospitality, or lifestyle brands
- Familiarity with influencer marketing and content creation tools
Interested candidates please send CV to [email protected]
Pay: ₹23,000.00 - ₹30,000.00 per month
Work Location: In person
