Job Role: Influencer / Influencer Marketing ExecutiveJob Summary
We are looking for a creative, energetic, and social-media-savvy Influencer / Influencer Marketing Executive to build and manage relationships with influencers and content creators. The role will focus on increasing brand awareness, engagement, and sales through influencer collaborations across Instagram, YouTube, Facebook, and other social media platforms.
Key Responsibilities
- Identify and research relevant influencers and content creators aligned with the brand.
- Build and maintain strong relationships with influencers, creators, and agencies.
- Contact influencers for collaborations, product promotions, reviews, reels, and campaigns.
- Negotiate collaboration terms, deliverables, timelines, and budgets.
- Plan and execute influencer marketing campaigns from start to finish.
- Coordinate product samples, gifting, shoots, content requirements, and campaign schedules.
- Provide influencers with proper brand guidelines, campaign briefs, and key messaging.
- Review and coordinate influencer content before and after publishing.
- Track influencer posts, reels, stories, views, reach, engagement, and conversions.
- Maintain a database of influencers, including contact details, audience size, engagement rates, and campaign history.
- Monitor social media trends and identify new creators and marketing opportunities.
- Work closely with the Sales, Marketing, and Creative teams to achieve campaign objectives.
- Generate regular campaign performance reports and suggest improvements.
- Ensure influencers follow brand guidelines and maintain a positive brand image.
- Explore opportunities for long-term influencer partnerships and ambassador programs.
- Support the company in increasing brand visibility, customer engagement, and sales through social media.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field preferred.
- 0–2 years of experience in influencer marketing, social media, digital marketing, or a related field.
- Freshers with strong social-media knowledge and communication skills can also apply.
- Good knowledge of Instagram, YouTube, Facebook, and other social media platforms.
- Strong communication, negotiation, and relationship-management skills.
- Creative mindset with an understanding of social media trends.
- Good knowledge of influencer marketing and content creation.
- Basic knowledge of Excel/Google Sheets for maintaining influencer databases and campaign reports.
- Ability to manage multiple campaigns and meet deadlines.
- Strong follow-up and coordination skills.
Key Performance Indicators (KPIs)
- Number of successful influencer collaborations.
- Influencer reach and engagement.
- Number of reels/posts/stories delivered.
- Campaign ROI and conversions.
- Growth in brand awareness and social media followers.
- Cost per engagement/reach.
- Successful development of long-term influencer partnerships.
Employment Type
Full-Time
Experience
0–2 Years | Freshers can apply
Ideal Candidate
A proactive and creative individual who understands social media, enjoys connecting with people, follows the latest trends, and can turn influencer collaborations into measurable brand growth.
Pay: ₹10,953.95 - ₹47,184.69 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
