For someone who doesn't just run ads, but understands data, audiences, creatives, and conversions to drive business growth.
Conceps is looking for a Performance Marketer to manage and optimize paid campaigns across Google Ads and Meta Ads, with strong expertise in tracking, analytics, testing, and campaign scaling.
What You'll Own
- Plan, execute, and optimize Google Ads and Meta Ads campaigns
- Build campaign strategies based on business goals, audiences, budgets, and conversions
- Manage Search, Performance Max, Display, YouTube, Facebook, and Instagram campaigns
- Manage remarketing, custom, and lookalike audiences
- Monitor and optimize CPL, CPA, ROAS, CTR, CPM, CPC, and conversion rate
- Conduct campaign and creative testing across audiences, creatives, copies, placements, and bidding
- Implement horizontal and vertical scaling for successful campaigns
- Set up and monitor Meta Pixel, CAPI, conversion tracking, Google Analytics, and Google Tag Manager
- Analyze CAC, LTV, ROAS, and overall campaign profitability
- Use Meta Ads Library for competitor and creative research
- Work with the creative team on performance-focused ad creatives
- Monitor creative fatigue, lead quality, and campaign trends
- Prepare performance reports, insights, and optimization recommendations
- Manage multiple campaigns while meeting deadlines and performance goals
What Sets You Apart
- 3+ years of hands-on performance marketing experience
- Strong experience with Google Ads and Meta Ads
- Strong knowledge of campaign optimization, testing, and scaling
- Good understanding of Meta Pixel, CAPI, and conversion tracking
- Working knowledge of Google Analytics and Google Tag Manager
- Strong understanding of performance marketing metrics
- Ability to analyze data and make data-driven decisions
- Understanding of audience targeting, remarketing, and marketing funnels
- Strong analytical, communication, and problem-solving skills
- Ability to manage multiple campaigns and take complete ownership
Good to Have
- Experience in a digital marketing agency
- Experience with lead generation and e-commerce campaigns
- Knowledge of landing page optimization
- Experience with CRM and lead-quality analysis
- Understanding of attribution and conversion tracking
- Knowledge of AI-powered marketing tools
- Basic understanding of SEO and social media marketing
The Conceps Standard
At Conceps, performance marketing is not simply about running ads.
We believe successful campaigns combine creative messaging, tracking, testing, and optimization to deliver meaningful business results.
You will work closely with creative, content, social media, SEO, and client teams to build measurable and scalable campaigns.
What We Offer
- Competitive salary based on experience and skills
- Opportunity to work with diverse brands and industries
- Creative and collaborative work environment
- Professional growth and learning opportunities
- High ownership and responsibility
- Paid time off
Required Skills :
- Meta Ads
- Google Ads
- Campaign Optimization
- Campaign Testing
- Horizontal Scaling
- Vertical Scaling
- Meta Pixel
- Conversion Tracking
- CAPI
- Google Analytics
- Google Tag Manager
- Performance Reporting
- CPM
- CTR
- ROAS
- CAC
- LTV
- Ad Content Ideation
- Meta Ads Library
Pay: ₹22,000.00 - ₹30,000.00 per month
Application Question(s):
- What is your current take home salary per month?
- What is your expected take home salary per month?
- How many years of Paid Ads experience do you have?
- Will you be able to reliably commute or relocate to Coimbatore, Tamil Nadu for this job?
- Is your notice period less than 15 days?
Work Location: In person
