We are looking for a creative, analytical, and proactive Social Media & Paid Ads Manager to manage Chasing Illusions’ digital presence and drive measurable business growth.
You will be responsible for managing our social media platforms, strategically promoting our existing portfolio and project content, running paid advertising campaigns across Meta, Google, LinkedIn, and X, and generating qualified business enquiries.
We already have a strong library of animation, VFX, visualization, showreel, project, and behind-the-scenes content. Your role will be to identify the right content, package it appropriately for each platform, distribute it effectively, and use both organic and paid strategies to reach the right audiences.
The ideal candidate is someone who understands both social media and performance marketing — someone who can make great creative work visible to the right people and turn that visibility into meaningful business opportunities.
Key Responsibilities
Social Media Management
- Develop and execute social media strategies for Instagram, LinkedIn, YouTube, Facebook, X, and other relevant platforms.
- Manage the monthly social media content calendar and publishing schedule.
- Select and repurpose existing Chasing Illusions content including projects, showreels, animation work, VFX, visualization, BTS, renders, and company updates.
- Adapt existing content into appropriate formats for different platforms.
- Write engaging captions, hooks, headlines, CTAs, and platform-specific copy.
- Maintain a consistent and professional brand voice.
- Manage daily posting, scheduling, comments, DMs, mentions, and community engagement.
- Research competitors, industry trends, relevant topics, formats, hashtags, and audience interests.
- Identify which existing content has the strongest potential for organic reach and paid promotion.
- Monitor social media analytics and continuously improve the content strategy.
Paid Advertising & Performance Marketing
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and X Ads.
- Develop campaigns for brand awareness, website traffic, lead generation, remarketing, and business enquiries.
- Identify and build relevant audiences based on industries, job roles, company types, locations, interests, and other relevant criteria.
- Manage retargeting campaigns using website and social media audiences.
- Select appropriate existing project/content assets for different campaigns and audiences.
- Write ad copy, headlines, descriptions, hooks, and CTAs.
- Test different audiences, messaging, content assets, placements, and campaign structures.
- Monitor campaign performance and optimize budgets based on results.
- Track CTR, CPC, CPM, CPL, conversion rate, lead quality, and ROAS, where applicable.
- Monitor conversion tracking and analytics to understand which campaigns are generating meaningful enquiries.
- Prepare regular paid-media reports with clear insights and recommendations.
- Identify the industries, services, audiences, and campaigns that generate the highest-quality leads.
Lead Generation & Growth
- Use social media and paid advertising as channels for generating new business enquiries.
- Develop campaigns targeting potential clients in relevant industries and markets.
- Support remarketing and lead-nurturing initiatives.
- Work with management to understand business priorities and translate them into digital campaigns.
- Continuously experiment with audiences, platforms, messaging, and distribution strategies to improve results.
What We Are Looking For
- 1–3 years of experience in social media management, paid advertising, performance marketing, or digital marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Experience with LinkedIn Ads and/or X Ads is highly preferred.
- Strong understanding of Instagram, LinkedIn, YouTube, Facebook, and X.
- Experience managing both organic social media and paid campaigns.
- Strong understanding of targeting, retargeting, campaign optimization, and performance metrics.
- Ability to write compelling ad copy, captions, hooks, and CTAs.
- Strong analytical and problem-solving skills.
- Good understanding of social media analytics and advertising dashboards.
- Ability to work with existing creative assets and identify what to promote, where to promote it, to whom, and with what messaging.
- Strong visual sense and understanding of creative industries.
- Ability to work independently and take ownership of results.
- Experience with an animation studio, VFX company, production house, creative agency, architecture/visualization company, or similar business is an advantage.
- Experience using tools such as Meta Ads Manager, Google Ads, Google Analytics, LinkedIn Campaign Manager, or similar platforms.
- A portfolio or examples of social accounts and paid campaigns managed will be highly preferred.
Pay: ₹20,000.00 - ₹25,000.00 per month
Experience:
- Google Ads: 3 years (Required)
- Facebook Advertising: 3 years (Required)
- LinkedIn Ad: 3 years (Required)
- Instagram Ad: 3 years (Required)
- Social media management: 3 years (Required)
- Social media marketing: 3 years (Required)
Work Location: In person
