Job Description – Digital Marketing Executive
Company: Vythiri Park Adventures & Holidays
Position: Digital Marketing Executive
Experience: 6 Months – 1 Year
Department: Marketing
Employment Type: Full-Time
Location: Vythiri, Wayanad, Kerala
Job Summary
Vythiri Park Adventures & Holidays is looking for a passionate and creative Digital Marketing Executive to bring our adventure experiences and holiday destinations to life through engaging digital content. If you enjoy creating viral reels, designing eye-catching campaigns, capturing exciting moments, and staying on top of social media trends, we'd love to have you on our team.
Key Responsibilities
- Create engaging social media content, including reels, short videos, stories, posters, and creative campaigns.
- Plan and execute digital marketing campaigns to promote adventure activities, park attractions, events, and holiday packages.
- Manage the company's social media platforms, ensuring regular, creative, and engaging content.
- Capture and coordinate photos and videos of park activities, guests, and special events for marketing purposes.
- Write compelling captions, blogs, and promotional content that reflect the brand's personality.
- Stay updated with the latest social media trends, viral content formats, and digital marketing strategies.
- Assist in planning and executing Meta Ads and Google Ads campaigns.
- Support lead generation campaigns for school trips, corporate outings, family packages, and tourist bookings.
- Coordinate with influencers, travel creators, and local partners for promotional collaborations.
- Monitor campaign performance and suggest creative improvements based on insights.
- Assist in organizing and promoting seasonal events, festivals, and special promotions.
Required Skills
- 6 months to 1 year of experience in Digital Marketing or Social Media Marketing.
- Strong creativity and a passion for storytelling through digital content.
- Basic knowledge of Meta Ads, Google Ads, and SEO.
- Experience with Canva and basic photo/video editing tools such as CapCut, Adobe Premiere Pro, Photoshop, or similar software.
- Excellent content writing and communication skills in English. Malayalam is an added advantage.
- Ability to identify and leverage social media trends.
- Photography and videography skills are a plus.
Qualifications
- Bachelor's degree or diploma in Marketing, Digital Media.
- Relevant certifications in Digital Marketing are an added advantage.
What We're Looking For
- A creative thinker with fresh ideas and a strong visual sense.
- Someone who enjoys making content that people love to watch and share.
- Enthusiastic, self-motivated, and eager to learn.
- Team player with excellent time management skills.
- Willing to work during weekends and special events when required.
Salary & Benefits
- Salary: 12,000 - 18,000.
- Opportunities to work on exciting tourism and adventure campaigns.
- Professional learning and career growth.
- A dynamic and creative work environment.
Pay: ₹12,000.00 - ₹18,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
Work Location: In person
