Leverage prior experience working with media agencies, trading desks, or programmatic
technology partners to drive campaign success and strategic programmatic initiatives.
- Lead end-to-end campaign execution across major local DSPs and programmatic platforms,
ensuring best practices in setup, optimization, and measurement.
- Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits,
secure preferred deals, and optimize buying efficiency.
- Maintain and grow relationships with key local publishers, data partners, and programmatic
product vendors to unlock unique media opportunities and audience insights.
- Apply deep understanding of programmatic trading models (open auction, PMPs, preferred
deals, programmatic guaranteed) to balance advertiser performance goals with publisher
monetization strategies.
- Translate complex programmatic and adtech concepts into simple, non-technical language for
clients and internal stakeholders—e.g., explaining cookie syncing, lookalike modeling, or
identity graphs in a clear, relatable way.
- Manage and mentor the team, overseeing their performance and development.
