We are looking for a motivated Ads Specialist & CRM Automation Executive to join our marketing team and support the execution of high-performing paid advertising campaigns and CRM automation workflows. The ideal candidate will have 4-5 years of hands-on experience and a strong interest in performance marketing, lead generation, and marketing automation.
Paid Advertising (Primary):
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Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms
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Conduct keyword research, audience targeting, and ad copy coordination
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Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics
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Perform A/B testing on creatives, audiences, and landing pages
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Implement conversion tracking, pixels, and events in coordination with the tech team
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Share regular performance insights and reports with the marketing team
CRM & Marketing Automation:
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Set up, manage, and optimize CRM tools (HubSpot, Zoho, Salesforce, or similar)
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Build automated workflows for lead nurturing, follow-ups, and remarketing
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Configure email, WhatsApp, and SMS automation journeys
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Ensure accurate lead capture, tagging, scoring, and pipeline management
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Sync CRM data with ad platforms for retargeting and audience building
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4-5 years of experience in paid advertising and CRM automation
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Hands-on experience with Google Ads and Meta Ads Manager
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Working knowledge of CRM platforms and marketing automation tools
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Understanding of conversion tracking, pixels, and analytics (GA4 preferred)
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Strong analytical, communication, and collaboration skills
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Experience with automation tools like Zapier, Make, or Webhooks
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Understanding of lead funnels, CRO, and remarketing strategies
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Exposure to email marketing platforms and WhatsApp APIs
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Basic knowledge of SEO and digital marketing concepts
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Opportunity to work closely with a collaborative marketing team
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Exposure to performance marketing and automation projects
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Growth-oriented environment with learning and upskilling opportunities
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Competitive compensation based on experience
