About the Role
We are looking for a motivated and results-driven PPC Analyst with 2–3 years of experience to join our marketing team. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid advertising campaigns. The candidate must have strong expertise in Google Ads and Meta Ads, along with a passion for performance marketing and lead generation.
Key Responsibilities
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Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) and other relevant platforms
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Conduct keyword research, audience targeting, and coordinate ad copy for high-performing campaigns.
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Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics.
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Perform A/B testing on creatives, audiences, and landing pages
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Implement conversion tracking, pixels, and events in coordination with the tech team
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Analyze campaign performance and identify opportunities for continuous optimization.
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Share regular performance insights and reports with the marketing team
Required Qualifications
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2–3 years of professional experience in PPC or Performance Marketing.
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Hands-on experience with Google Ads and Meta Ads Manager (Mandatory).
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Strong understanding of keyword research, audience targeting, bidding strategies, and campaign optimization.
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Understanding of conversion tracking, pixels, and analytics (GA4 preferred).
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Good communication and collaboration skills.
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Ability to manage multiple campaigns while meeting deadlines.
Good to Have
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Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads.
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Understanding of lead generation funnels, remarketing, and conversion rate optimization (CRO).
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Basic knowledge of SEO and digital marketing concepts.
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Opportunity to work closely with a collaborative marketing team.
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Growth-oriented environment with learning and up-skilling opportunities.
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Competitive compensation based on experience.
Interested candidates can share their updated resume and portfolio at
[email protected]