A General Manager of Sales & Marketing in real estate leads end-to-end revenue generation, brand positioning, and team performance. This role builds sales strategies, manages channel partner networks, oversees digital and offline campaigns, and drives inventory conversion for residential or commercial projects.
EXPEREINCE: 7 TO 8 YEARS
Key Responsibilities
Sales Leadership & Strategy
- Drive Revenue: Set and meet annual sales quotas, revenue targets, and gross-profit plans for property portfolios.
- Manage Channel Partners: On-board, train, and expand broker and channel partner networks to accelerate indirect sales.
- Lead Conversion: Oversee direct sales teams, high-net-worth individual (HNI) outreach, and institutional bulk deals.
- Pricing & Inventory: Formulate pricing strategies, launch plans, and discount structures based on market supply and demand.
Marketing & Brand Management
- Execute Campaigns: Plan holistic 360-degree marketing campaigns spanning digital, print, outdoor, and event platforms.
- Digital Lead Generation: Direct online performance marketing, SEO/SEM, social media ads, and CRM marketing automation.
- Brand Positioning: Build strong brand equity through public relations, corporate communications, and on-ground project launches.
- Market Intelligence: Monitor competitor data, consumer behaviour shifts, and emerging real estate trends.
Operations & Team Management
- Team Leadership: Mentor, coach, and evaluate performance for internal sales managers, marketing associates, and leasing teams.
- Budget Control: Allocate and monitor the annual marketing and sales operational budget to ensure high ROI.
- Cross-Functional Sync: Coordinate closely with legal, CRM, construction, and project design teams to secure smooth customer handovers.
Required Skills
- Core Competencies: Deep understanding of local property markets, consumer psychology, and closing high-value deals.
- Soft Skills: High-level negotiation, exceptional public speaking, leadership, and stakeholder management.
- Technical Skills: Proficiency in CRM software, marketing analytics, and channel partner incentive structuring
Pay: ₹65,000.00 - ₹85,000.00 per month
Work Location: In person
