About Us
PNR Lakshmi Silks is one of the leading textile retail showrooms in Tindivanam, offering a wide range of quality ethnic and contemporary apparel for men, women, and children. With a strong commitment to customer satisfaction, quality, and innovation, we continuously strive to deliver an exceptional shopping experience while strengthening our brand presence through impactful marketing initiatives.
Job Summary
PNR Lakshmi Silks is seeking a highly motivated and experienced Senior Marketing Executive to plan, execute, and monitor marketing strategies that enhance brand awareness, increase showroom footfall, and drive sales growth. The ideal candidate should possess strong expertise in retail marketing, event management, digital marketing, campaign execution, vendor coordination, and customer engagement activities.
Key Roles & Responsibilities Marketing Strategy & Planning
- Develop and execute monthly, quarterly, seasonal, and festive marketing plans.
- Plan marketing campaigns aligned with business objectives and sales targets.
- Identify new opportunities to improve brand visibility and customer acquisition.
- Monitor market trends and competitor activities to recommend innovative marketing strategies.
Campaign & Brand Management
- Plan and execute promotional campaigns, showroom events, anniversary celebrations, festive offers, exhibitions, and customer engagement programs.
- Coordinate ATL, BTL, and TTL marketing activities.
- Ensure consistent brand communication across all marketing channels.
- Oversee showroom branding, visual merchandising support, signage, banners, and promotional materials.
Digital Marketing
- Coordinate social media marketing campaigns across platforms such as Facebook, Instagram, and YouTube.
- Work with designers, photographers, videographers, influencers, and digital marketing agencies.
- Monitor digital campaign performance and optimize marketing activities for better engagement and reach.
Event Management
- Organize and manage customer engagement activities, contests, fashion events, and promotional roadshows.
- Coordinate with internal departments and external vendors to ensure successful execution of events.
- Manage event logistics, permissions, branding, and promotional support.
Vendor & Agency Coordination
- Liaise with advertising agencies, printing vendors, media partners, production houses, and event organizers.
- Negotiate pricing and ensure timely delivery of marketing materials.
- Maintain strong relationships with external stakeholders.
Budget & Reporting
- Prepare and manage marketing budgets effectively.
- Track campaign performance using relevant KPIs and prepare periodic reports.
- Analyze ROI of marketing campaigns and recommend improvements.
Team Coordination
- Collaborate closely with Sales, Operations, HR, and Management teams.
- Guide and support junior marketing executives during campaign execution.
- Ensure smooth coordination across departments for marketing initiatives.
Qualification
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related discipline.
- MBA in Marketing is preferred.
Experience
- 2 to 3 years of relevant experience in Marketing.
- Experience in Textile Retail, Fashion Retail, Apparel, Lifestyle industries will be preferred.
Required Skills
- Strong knowledge of retail marketing concepts.
- Excellent communication and presentation skills.
- Creative thinking and campaign planning abilities.
- Digital marketing and social media knowledge.
- Event planning and execution experience.
- Vendor management and negotiation skills.
- Strong analytical and reporting capabilities.
- Leadership and team coordination skills.
- Good organizational and time management abilities.
- Proficiency in Microsoft Excel, PowerPoint, Word, and marketing reporting tools.
Core Competencies
- Strategic Planning
- Leadership
- Brand Management
- Customer Engagement
- Communication Skills
- Problem Solving
- Decision Making
- Creativity & Innovation
- Team Collaboration
- Result Orientation
Key Performance Indicators (KPIs)
- Increase in showroom footfall.
- Growth in sales through marketing initiatives.
- Campaign effectiveness and Return on Investment (ROI).
- Customer engagement and participation levels.
- Brand awareness and visibility.
- Social media reach and engagement.
- Timely execution of marketing campaigns and events.
- Marketing budget adherence.
Preferred Candidate Profile
- Passionate about retail marketing and customer engagement.
- Ability to manage multiple campaigns simultaneously.
- Willingness to travel for promotional events and business activities when required.
- Self-driven, creative, and capable of working independently as well as within a team.
- Strong interpersonal skills with the ability to build relationships across departments and with external partners
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
