Digital Marketing Manager – E-commerce
Company: Shivalik Commerce Pvt. Ltd.
Location: Raipur
Employment Type: Full-time
Experience:4-5 Years
About the Role
Shivalik Commerce Pvt. Ltd. is looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing and performance marketing initiatives.
The ideal candidate will be responsible for developing and executing strategies that drive online sales, customer acquisition, brand growth, and profitability.
The candidate should have strong hands-on experience in e-commerce, Meta Ads, Google Ads, performance marketing, analytics, and digital campaign management, along with the ability to lead creative and marketing teams.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and implement the overall digital marketing strategy aligned with the company's e-commerce and business objectives.
- Build strategies for customer acquisition, retention, remarketing, brand awareness, and revenue growth.
- Plan and execute digital marketing campaigns across Meta, Google, social media, marketplaces, and other relevant channels.
- Develop monthly and quarterly marketing plans, campaign calendars, and budgets.
- Identify new digital channels and growth opportunities to expand the company's online presence and sales.
Performance Marketing
- Lead and manage Meta Ads (Facebook & Instagram) campaigns with a focus on conversions and revenue.
- Manage and optimize Google Ads, including Search, Shopping, Display, YouTube, and other relevant campaigns.
- Develop strategies for retargeting, lookalike audiences, customer segmentation, and acquisition campaigns.
- Monitor and optimize campaign performance to improve ROAS, CAC, CTR, CPC, CPM, CPA, conversion rate, and overall profitability.
- Conduct regular A/B testing of audiences, creatives, offers, landing pages, and messaging.
- Identify underperforming campaigns and implement corrective actions quickly.
- Manage and allocate marketing budgets effectively based on campaign performance and business priorities.
E-commerce Growth
- Work closely with the e-commerce team to drive online revenue and conversion growth.
- Develop marketing strategies for new product launches, seasonal campaigns, promotions, offers, and festive sales.
- Analyze the complete customer journey—from ad impression and website visit to purchase and repeat purchase.
- Identify opportunities to improve conversion rate, average order value, customer retention, and repeat purchases.
- Coordinate marketing activities across platforms such as Shopify, Amazon, Flipkart, Meesho, and other relevant e-commerce channels.
- Work with the team on landing pages, product pages, offers, bundles, and promotional campaigns.
Creative & Content Management
- Work closely with the Graphic Designer, Video Editor, and content team to develop high-performing marketing creatives.
- Develop clear creative briefs based on campaign objectives and target audiences.
- Guide the team in creating Meta Ad creatives, Reels, product videos, UGC-style content, carousels, banners, and promotional creatives.
- Continuously test new creative concepts, hooks, messaging, and formats to improve campaign performance.
- Encourage the use of AI tools for creative development, content generation, research, and marketing automation.
Analytics & Reporting
- Track and analyze key digital marketing and e-commerce KPIs.
- Prepare regular performance reports covering spend, revenue, ROAS, CAC, conversions, traffic, and profitability.
- Use tools such as Meta Ads Manager, Google Ads, GA4, Google Search Console, Shopify Analytics, and other relevant platforms.
- Convert data into actionable insights and recommendations for management.
- Forecast campaign performance and marketing requirements based on historical data and business targets.
Team & Stakeholder Management
- Lead and coordinate with the Digital Marketing Executive, Graphic Designer, Video Editor, E-commerce, Customer Support, and other relevant teams.
- Set clear objectives, priorities, and deadlines for marketing activities.
- Review campaign performance and creative output regularly.
- Coordinate with external agencies, freelancers, influencers, and other marketing partners where required.
- Ensure all marketing activities are executed on time and aligned with brand guidelines.
Required Skills
- Strong hands-on experience in digital marketing and performance marketing.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Strong understanding of e-commerce business models and online customer journeys.
- Ability to manage and optimize marketing budgets based on performance and ROI.
- Strong knowledge of ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate, AOV, LTV, and other digital marketing metrics.
- Strong analytical and data interpretation skills.
- Experience with audience targeting, retargeting, funnel building, and conversion optimization.
- Good understanding of SEO, content marketing, social media marketing, and email/CRM marketing.
- Strong understanding of creative testing and performance-driven ad creatives.
- Proficiency in Excel/Google Sheets and marketing analytics tools.
- Excellent communication, leadership, and team-management skills.
- Ability to work in a fast-paced, target-driven e-commerce environment.
Preferred Qualifications
- Prior experience managing digital marketing for an e-commerce or D2C brand.
- Experience handling significant monthly advertising budgets.
- Experience managing a digital marketing team or cross-functional creative team.
- Experience with Shopify, Amazon, Flipkart, Meesho, or other e-commerce platforms.
- Experience with Google Analytics/GA4, Google Merchant Center, Meta Pixel, and conversion tracking.
- Knowledge of marketing automation, CRM, email marketing, and customer retention strategies.
- Experience using AI tools for marketing, content creation, creative testing, and campaign optimization.
- Experience working with influencers or affiliate marketing will be an added advantage.
What We’re Looking For
We are looking for a strategic thinker who is also comfortable getting hands-on with campaigns and data.
The ideal candidate should take ownership of digital marketing performance and be able to connect marketing activities directly to sales, revenue, customer acquisition, and profitability.
You should be comfortable testing, analyzing, learning, and scaling what works rather than relying solely on assumptions.
A strong understanding of e-commerce, Meta Ads, performance marketing, creative strategy, analytics, and AI-powered marketing tools will be highly valued.
How to Apply
Please share your CV along with details of relevant digital marketing experience and, where possible, examples of campaigns or e-commerce businesses you have managed.
Candidates with proven experience in e-commerce growth and performance marketing are especially encouraged to apply.
Pay: From ₹25,000.00 per month
Work Location: In person
