Key Responsibilities
Create and publish engaging content, including Reels, short-form videos, static posts, carousels, stories,
blogs, and graphics across Instagram, Facebook, LinkedIn, YouTube, Quora, Reddit, and other relevant
platforms.
Develop content around study abroad trends, university insights, scholarships, admissions, student
success stories, visa updates, webinars, and career opportunities.
Actively engage with followers by responding to comments, messages, discussions, and queries while
building an active online community.
Drive organic growth by increasing followers, engagement, reach, shares, and overall brand visibility
across all social media channels.
Promote student admits, scholarship wins, test scores, university partnerships, events, webinars, and
other achievements through impactful campaigns.
Identify and participate in relevant conversations, communities, and forums on platforms like Quora
and Reddit to establish Career Launcher as a trusted authority in international education.
Generate qualified leads through social media campaigns, content marketing, community engagement,
and referral initiatives.
Coordinate with the marketing and admissions teams to execute content calendars, promotional
campaigns, and event marketing activities.
Track content performance using analytics and recommend ideas to improve engagement, reach, and
lead generation.
Stay updated with the latest social media trends, platform algorithms, and content formats to
continuously enhance performance.
Work Location: In person
