Social Media Marketing Specialist
Location: Kolkata
Company: Fresh Aisle Café
Job Type: Full-Time
Experience: 2–4 Years
Job Summary
Fresh Aisle Café is looking for a creative, passionate, and execution-driven Social Media Marketing Specialist to build and grow our digital presence. The ideal candidate will be responsible for managing social media platforms, creating engaging content, executing marketing campaigns, and supporting brand communication. The role also includes contributing to packaging design and visual branding to ensure a consistent and appealing customer experience across all touchpoints.
Key ResponsibilitiesSocial Media Management
- Manage and grow the brand’s presence across Instagram, Facebook, and other social media platforms
- Plan and execute monthly content calendars aligned with marketing campaigns and business objectives
- Monitor audience engagement, respond to messages and comments, and build an active online community
- Stay updated with social media trends, platform updates, and emerging content formats
Content Strategy & Creation
- Develop creative content ideas including posts, reels, stories, and promotional campaigns
- Create engaging and brand-aligned content that reflects the café’s identity and customer appeal
- Collaborate with photographers, designers, and content creators to produce high-quality visuals
- Ensure consistency in brand voice, storytelling, and communication
Performance & Analytics
- Monitor social media metrics including reach, engagement, followers, and conversions
- Analyze campaign performance and audience behavior
- Provide monthly reports, insights, and recommendations for growth and improvement
Branding & Packaging
- Support packaging design and branding initiatives including labels, takeaway packaging, and promotional materials
- Ensure consistency across digital platforms and physical brand assets
- Coordinate with vendors and designers for branding and packaging execution
Campaigns & Promotions
- Plan and execute marketing campaigns, product launches, seasonal offers, and promotional activities
- Coordinate with internal teams to drive customer engagement and footfall
- Identify and collaborate with local influencers, food bloggers, and brand partners to increase visibility
Required Skills
- Strong understanding of social media marketing, especially Instagram-focused marketing
- Experience in content creation, storytelling, and audience engagement
- Knowledge of social media trends, reels, and short-form video content
- Familiarity with Canva, Adobe Creative Suite, or similar design tools
- Strong communication, creativity, and organizational skills
- Ability to manage multiple projects and meet deadlines
Qualification & Experience
- Bachelor’s Degree in Marketing, Mass Communication, Media, Design, or related field
- 2–4 years of experience in Social Media Marketing, Digital Marketing, or Brand Management
- Experience handling brand accounts and content-driven campaigns
Preferred Background
- Experience in F&B, Café, Hospitality, Lifestyle, or Retail brands
- Exposure to packaging design and branding projects
- Understanding of consumer behavior and customer engagement in the food and lifestyle industry
Why Join Us?
- Opportunity to shape and grow an exciting café brand
- Creative and collaborative work environment
- Hands-on involvement in branding, content, and marketing initiatives
- Growth opportunities within a fast-growing business
Interested candidates can apply with their updated resume, portfolio, and social media work samples.
Pay: ₹9,948.48 - ₹25,000.00 per month
Work Location: In person
