Job Summary
Aerobix is looking for a creative and performance-driven Digital Marketing Executive to strengthen our digital presence, generate qualified leads, and support the growth of our fitness programs and memberships.
The ideal candidate should have hands-on experience in social media marketing, paid advertising, content planning, lead generation, and digital campaign analysis. You will work closely with the management, creative, and sales teams to plan and execute marketing campaigns that attract, engage, and convert our target audience.
Key Responsibilities
- Plan and execute digital marketing campaigns across Instagram, Facebook, Google and other relevant platforms.
- Manage Aerobix's social media presence and maintain a consistent brand image.
- Develop monthly social media and content calendars.
- Create campaign concepts for fitness programs, membership offers, events and promotions.
- Manage and optimize Meta Ads and Google Ads campaigns.
- Generate qualified leads for memberships and other Aerobix programs.
- Monitor campaign performance, cost per lead, conversions and ROI.
- Conduct audience, competitor and market research to identify new marketing opportunities.
- Coordinate with graphic designers and content creators for posters, reels, videos and promotional materials.
- Write engaging captions, ad copy and promotional content.
- Implement SEO best practices for website and digital content.
- Track website and campaign performance using tools such as Google Analytics, Meta Business Suite and Google Search Console.
- Manage Google Business Profile and support local SEO activities.
- Work closely with the sales/admission team to improve lead follow-up and conversion rates.
- Prepare weekly and monthly digital marketing performance reports.
- Stay updated with the latest social media trends, advertising strategies and digital marketing tools.
Required Skills
- Social Media Marketing
- Meta Ads Manager
- Google Ads
- Lead Generation
- Content Marketing
- Google Analytics
- Google Search Console
- Campaign Planning
- Copywriting
- Marketing Analytics
- Strong communication and creative thinking skills
Qualifications
- Any degree in Marketing, Business, Mass Communication or a related field preferred.
- Digital Marketing certification will be an advantage.
- Previous experience in digital marketing, social media management or performance marketing is preferred.
- Experience in the fitness, wellness, lifestyle or service industry will be an added advantage.
- Candidates should be comfortable working with targets and measuring marketing performance through leads, conversions and ROI.
What We're Looking For
We are looking for someone who understands that digital marketing is more than posting on social media.
If you are passionate about digital marketing, fitness and building brands through measurable marketing strategies, we'd love to hear from you.
Pay: ₹10,233.07 - ₹34,053.29 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
Work Location: In person
