Job Title: Performance Marketing Manager (EdTech)
Location: Sector 59, Noida
Experience Required: 3–4 Years (EdTech industry only)
Employment Type: Full-Time
Work Mode: Work From Office
About the Role
We are seeking a highly skilled and performance-driven Performance Marketing Manager (EdTech) to join our marketing team. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Meta and Google platforms to generate high-quality leads and maximize return on investment.
Key Responsibilities
- Plan, create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage Google Ads campaigns including Search, Display, YouTube, and Performance Max.
- Develop and implement lead generation strategies to achieve business growth objectives.
- Monitor campaign performance and optimize campaigns to achieve target CPL, CAC, and ROAS.
- Conduct audience research, competitor analysis, keyword research, and A/B testing.
- Track, measure, and report campaign performance using analytics and reporting tools.
- Implement and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
- Collaborate with content, creative, and sales teams to improve campaign effectiveness.
- Identify new opportunities, trends, and best practices in digital advertising to improve results.
- Manage advertising budgets efficiently and ensure maximum ROI.
Required Skills & Qualifications
- 3–4 years of hands-on experience in managing Meta Ads and Google Ads campaigns.
- Strong expertise in lead generation and performance marketing.
- Proven track record of generating qualified leads through paid marketing channels.
- Experience with Google Analytics, Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Strong understanding of audience targeting, campaign optimization, and funnel management.
- Proficiency in campaign reporting, data analysis, and performance measurement.
- Excellent analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and budgets simultaneously.
Preferred Qualifications
- Experience working in the EdTech industry will be an added advantage.
- Certifications in Google Ads, Google Analytics, or Meta Blueprint are preferred.
What We Offer
- Competitive salary package
- Growth-oriented work environment
- Opportunity to work on large-scale performance marketing campaigns
- Professional development and career advancement opportunities
Interested candidates can share their resume at:
[email protected] or Contact: +91 8920775602
Job Types: Full-time, Permanent
Pay: Up to ₹960,000.00 per year
Benefits:
Application Question(s):
- What is your current in hand salary per month?
- What is your expected in hand salary per month?
Experience:
- Lead generation: 3 years (Required)
Location:
- Noida, Uttar Pradesh (Required)
Work Location: In person
