About the Role
We are looking for a dynamic and result-oriented Marketing Executive to promote our Accounting ERP solution. The ideal candidate should have a strong understanding of business processes and experience marketing accounting or ERP software. Knowledge of accounting applications such as Tally will be a significant advantage.
The candidate will be responsible for generating leads, demonstrating product value to prospective customers, and supporting the sales team in expanding the customer base.
Key Responsibilities
- Develop and execute marketing strategies to promote our Accounting ERP.
- Identify and generate qualified leads through online and offline marketing activities.
- Build relationships with business owners, accountants, and decision-makers.
- Conduct product presentations and coordinate software demonstrations.
- Promote the product through digital marketing campaigns, social media, email marketing, and events.
- Coordinate with the sales and product teams to understand customer requirements.
- Gather customer feedback and market insights to improve marketing strategies.
- Prepare marketing materials, presentations, brochures, and promotional content.
- Track marketing campaign performance and submit periodic reports.
- Stay updated on market trends and competitor activities.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- 2–3 years of experience in marketing, preferably in ERP, accounting software, or SaaS products.
- Good understanding of business processes and accounting fundamentals.
- Knowledge of accounting software such as Tally is highly preferred.
- Experience in B2B marketing will be an added advantage.
Required Skills
- Strong marketing and promotional skills.
- Lead generation and customer acquisition.
- Digital marketing fundamentals.
- Excellent communication and presentation skills.
- Negotiation and relationship-building skills.
- Market research and competitor analysis.
- Content creation for marketing campaigns.
- CRM and lead management.
- Time management and organizational skills.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Preferred Skills
- Experience marketing ERP or Accounting Software.
- Familiarity with GST, invoicing, accounting, and financial workflows.
- Knowledge of digital marketing tools and social media platforms.
- Ability to understand customer business requirements and recommend suitable ERP solutions.
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
