Job Title: Content Strategist
Location: Onsite(Kolkata)
Job Type: Full-Time
Industry: Consumer Internet
123Greetings.com is one of the world's largest free ecard platforms, founded in 1997 and serving millions of users across the globe. With a library of over 30,000 cards spanning more than 3,000 categories — from birthdays and anniversaries to seasonal celebrations and everyday moments of connection — the platform exists to help people express what they feel, when it matters most.
At the heart of 123Greetings is a belief that human relationships deserve to be celebrated, nurtured, and remembered. Our primary audience is adults in the United States who value meaningful, heartfelt communication. Through our web platform, mobile site, iOS and Android apps, and a growing newsletter and content ecosystem, we reach people at the moments they most want to connect.
The Content Strategist role sits within the Chief Editor's Office and is central to our mission of making 123Greetings not just a card-sending platform, but a daily emotional companion for our readers.
Role Summary
The Content Strategist is responsible for planning, organizing, scheduling, and coordinating the complete editorial ecosystem of 123Greetings. This role ensures that every newsletter edition is published on time, aligns with our editorial philosophy, and contributes to building a meaningful daily ritual for our readers.
The Content Strategist owns end-to-end execution — from editorial calendar management and contributor coordination to quality assurance and performance reporting — while the Chief Editor retains ownership of vision, quality standards, and editorial direction.
Key Responsibilities
1. Editorial Calendar Management (Primary Responsibility)
● Own and maintain the master editorial calendar for 123Greetings.
● Maintain content planning 3–6 months in advance to support proactive, timely publishing.
● Track and manage the following content dimensions across the editorial pipeline:
○ Daily events and National / International observances
○ Seasonal themes, relationship moments, and human experience topics
○ Emotional calendar topics aligned with the 123Greetings brand voice
○ Card promotions, product launches, and marketing campaigns
● Ensure no significant event or observance is overlooked.
● Maintain structured weekly, monthly, and quarterly planning schedules.
2. Newsletter Planning & Content Blueprinting
● Create the daily content blueprint for each newsletter edition.
● Ensure every edition consistently contains all required sections, including (but not limited to):
○ Thought of the Day
○ Celebration of the Day
○ Relationship Message
○ Card of the Day
○ Beautiful Question
○ Today's Task
○ Acts of Kindness
○ Interactive Section
● Coordinate with all contributors well in advance of publishing deadlines.
3. Editorial Workflow & Production Management
● Build and manage end-to-end production timelines for all content.
● Track every article and content asset through the full editorial lifecycle:
○ Idea → Research → Draft → Editing → Review → Approved → Scheduled → Published
● Proactively identify and resolve production bottlenecks before they impact publishing schedules.
4. Cross-Team Content Coordination
● Serve as the central coordination point across all content-related functions at 123Greetings, including:
○ Writers, Researchers, and Designers
○ SEO Team and Product Team
○ Marketing, Social Media, and Video Team
● Ensure all content assets are delivered on schedule and meet established editorial standards.
5. Relationship & Emotional Content Library
● Maintain and continuously expand a structured database of editorial ideas, organized across three dimensions:
Relationships
○ Parents, Friends, Coworkers, Teachers, Grandparents
○ Neighbours, Mentors, Children, Spouse, Long-distance Friends
Emotions
○ Gratitude, Forgiveness, Regret, Hope, Joy
○ Nostalgia, Pride, Kindness, Loneliness
Life Moments
○ New Job, Retirement, Loss, Recovery, New Parent
○ Adoption, Moving Home, First Salary, Graduation
● Position this library as the editorial team's primary idea engine for the 123Greetings content programme.
6. Event Intelligence & Opportunity Planning
● Maintain a comprehensive intelligence database covering:
○ Celebration and birthday databases
○ Historical anniversaries and seasonal editorial opportunities
○ Trending conversations and evergreen relationship topics
● Proactively recommend future editorial opportunities based on upcoming events, cultural moments, and platform card inventory.
7. Editorial Quality Assurance
● Conduct a thorough pre-publication review of all content, verifying:
○ Tone consistency and adherence to 123Greetings editorial guidelines
○ Alignment with the intended emotional objective of the edition
○ Grammar accuracy and fact-checking
○ Internal links, card links, and CTA placement
8. Stakeholder & Launch Coordination
● Attend and actively contribute to weekly editorial planning meetings.
● Coordinate content launch schedules and cross-functional dependencies with:
○ Engineering and Design
○ Marketing, CRM, and Social Media
9. Performance Analytics & Reporting
● Prepare and present weekly performance dashboards covering:
○ Newsletter open rates and click-through rates (CTR)
○ Most engaged and most shared stories
○ Card clicks, reader feedback, and publishing consistency
● Identify performance trends and recommend actionable content improvements.
10. Editorial Documentation & SOPs
● Develop and maintain all core editorial documentation, including:
○ Editorial SOPs and the 123Greetings Style Guide
○ Editorial Calendar and Publishing Checklist
○ Content Templates and Contributor Guidelines
Key Deliverables
The Content Strategist will own, produce, and keep current the following deliverables:
● 12-Month Editorial Calendar
● 90-Day Rolling Content Plan
● Weekly Editorial Schedule
● Daily Publishing Tracker
● Event Master Database
● Content Status Dashboard
● Relationship & Emotional Topic Library
● Emotional Calendar
● Newsletter Asset Checklist
● Contributor Tracker
● Editorial SOPs
Skills & Competencies
● Exceptional organizational ability and rigorous attention to detail
● Strong project management and deadline management skills
● Editorial planning and content calendar management expertise
● Excellent written communication, with a sensitivity to tone and emotional nuance
● Proficiency in spreadsheet tools — Microsoft Excel or Google Sheets
● Familiarity with content and project management platforms such as Notion, Airtable, Trello, Asana, or ClickUp
● Basic understanding of SEO principles as they apply to editorial content
● Ability to coordinate and align multiple stakeholders across functions
Preferred Experience
● 4–8 years of experience in editorial operations, publishing, content marketing, newsroom operations, or media project management.
● Demonstrated experience managing editorial calendars for daily or high-frequency publications.
● Familiarity with AI-assisted content workflows is considered an advantage.
Success Metrics (KPIs)
100% on-time newsletter publication rate
Editorial calendar maintained a minimum of 90 days in advance at all times
Zero missed key events or observances
All content assets delivered before agreed deadlines
Fewer than 2% last-minute production changes per publishing cycle
Continuous and measurable growth of the relationship and emotional content library
Demonstrable improvement in newsletter engagement and card click-through rates
High editorial quality with minimal post-publication corrections
Job Type: Full-time
Pay: ₹200,000.00 - ₹300,000.00 per year
Application Question(s):
- Are you currently based in Kolkata?
- Can you attend an in-person interview?
Work Location: In person
