We are seeking a versatile and detail-oriented Copywriter & Business Analyst to join our team. This role combines creative content development with analytical business insights. The ideal candidate will be responsible for creating compelling marketing and business communication materials while gathering, analysing, and interpreting business data to support strategic decision-making.
Copywriting Responsibilities
- Create clear, engaging, and persuasive content for websites, social media, advertisements, email campaigns, brochures, presentations, and other marketing materials.
- Develop compelling brand messaging that aligns with company objectives and target audiences.
- Write, edit, and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
- Collaborate with marketing, design, and sales teams to develop campaign concepts and content strategies.
- Conduct research on industry trends, competitors, and customer preferences to create relevant content.
- Optimize content for SEO and digital marketing performance.
- Create case studies, business proposals, newsletters, and corporate communications.
- Ensure all content maintains a consistent tone of voice across various platforms.
Business Analysis Responsibilities
- Gather, document, and analyse business requirements from stakeholders.
- Conduct market research, competitor analysis, and industry trend assessments.
- Analyse business processes and identify opportunities for improvement and efficiency.
- Prepare reports, dashboards, and presentations to support management decision-making.
- Monitor key business metrics and provide actionable recommendations.
- Work with cross-functional teams to define project requirements and business objectives.
- Develop process documentation, workflows, and business requirement documents (BRDs).
- Assist in strategic planning, project evaluation, and performance analysis.
- Support management with data-driven insights and business recommendations.
Required Skills & Qualifications
- Proven experience as a Copywriter, Content Writer, Business Analyst, or similar role.
- Excellent written and verbal communication skills.
- Strong analytical, research, and problem-solving abilities.
- Ability to transform complex information into clear, engaging content.
- Proficiency in Microsoft Office Suite, Google Workspace, and reporting tools.
- Experience with data analysis, business reporting, and presentation development.
- Strong attention to detail and organizational skills.
- Ability to manage multiple projects and meet deadlines effectively.
Preferred Qualifications
- Bachelor's degree in Business Administration, Marketing, Communications, Journalism, English, Economics, or a related field.
- Experience with SEO, content marketing, and digital marketing strategies.
- Familiarity with business intelligence and analytics tools such as Power BI, Tableau, or Google Analytics.
- Knowledge of project management methodologies and business process improvement techniques.
- Experience in preparing business proposals, market research reports, and strategic presentations.
Key Competencies
- Creative Writing & Storytelling
- Business Analysis & Research
- Data Interpretation & Reporting
- Strategic Thinking
- Communication & Presentation Skills
- Market Research & Competitive Analysis
- Attention to Detail
- Time Management & Collaboration
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Work Location: In person
