Social Media Manager (Full-Time)
Location: Indore (On-site Preferred)
Company: The Arch International
About Us
The Arch International is a fast-growing overseas education consultancy helping students achieve their dream of studying abroad. We guide students through university selection, applications, visas, and career planning while building technology to make the study abroad journey faster and more transparent.
We're looking for a creative, data-driven Social Media Manager who can build our brand, generate student leads, and grow our online presence across multiple platforms.
Role Overview
As our Social Media Manager, you'll be responsible for planning, creating, and executing engaging content that attracts students interested in studying abroad. You'll work closely with our counselling and marketing teams to convert attention into enquiries and admissions.
Key Responsibilities
- Develop and execute monthly social media content calendars.
- Create engaging content for Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Design graphics, reels, short-form videos, and carousel posts.
- Write compelling captions and calls-to-action.
- Plan and execute campaigns for study abroad intakes.
- Cover events, seminars, student success stories, and university visits.
- Coordinate with counsellors to create educational content.
- Monitor comments and messages and engage with followers.
- Analyze social media performance and submit weekly/monthly reports.
- Stay updated with trends and implement viral content ideas.
- Collaborate with the paid marketing team to support lead generation campaigns.
Requirements
- 2+ years of experience managing social media for a business or agency.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and TikTok.
- Experience creating viral Reels and short-form video content.
- Proficiency in Canva, Adobe Creative Suite, CapCut, or similar tools.
- Excellent written and spoken English.
- Basic knowledge of Meta Business Suite and social media analytics.
- Photography and videography skills are a strong advantage.
- Experience in education, EdTech, or overseas education is preferred.
Bonus Skills
- Basic video editing
- Copywriting
- Meta Ads knowledge
- SEO fundamentals
- AI content tools (ChatGPT, Claude, etc.)
KPIs
- Social media growth
- Engagement rate
- Qualified student enquiries
- Lead generation through organic content
- Video views and reach
- Content consistency
- Brand awareness
What We Offer
- Competitive salary
- Performance-based incentives
- Career growth opportunities
- Opportunity to work directly with the founders
- Creative freedom to build and scale our social presence
- Training and access to AI-powered marketing tools
How to Apply
Please send:
- Your CV
- Portfolio or social media accounts you've managed
- Links to your best Reels or campaigns
- A short note explaining why you'd be a great fit for The Arch International
Pay: ₹10,000.00 - ₹18,000.00 per month
Work Location: In person
