Job Description – Marketing Manager
Company: BTALI International
Position: Marketing Manager
Location: Mumbai (Head Office)
Travel: Extensive travel across India (70–80%)
About BTALI International
BTALI International is a leading manufacturer and supplier of high-quality industrial equipment, including pumps, pressure washers, vacuum cleaners, power tools, and agricultural machinery. We are committed to delivering innovative, reliable, and customer-focused solutions across India.
Position Overview
We are looking for a dynamic and result-oriented Marketing Manager to lead our field marketing initiatives across India. The candidate will be responsible for promoting BTALI products, increasing brand awareness, building strong dealer and distributor relationships, conducting product demonstrations, and identifying new business opportunities.
This role requires extensive travel, excellent communication skills, and the ability to represent the company professionally in front of customers, dealers, distributors, and industry stakeholders.
Key ResponsibilitiesField Marketing & Brand Promotion
- Travel extensively across India to promote BTALI products.
- Conduct product demonstrations at dealer locations, customer sites, exhibitions, and trade events.
- Increase brand visibility through on-ground marketing activities.
- Execute promotional campaigns and marketing initiatives.
Dealer & Distributor Development
- Visit existing dealers and distributors regularly.
- Identify and appoint new dealers and distributors.
- Build strong relationships with channel partners.
- Support dealers with marketing materials and product knowledge.
Market Research
- Conduct competitor analysis and monitor market trends.
- Collect customer feedback and share insights with management.
- Identify new market opportunities and potential business segments.
- Monitor pricing and competitor activities.
Product Promotion
- Promote the complete range of BTALI products.
- Explain product features, benefits, and applications.
- Coordinate product launches and awareness campaigns.
- Support sales teams in achieving business targets.
Events & Exhibitions
- Represent BTALI International at exhibitions, dealer meets, and trade fairs.
- Plan and organize product launches and marketing events.
- Coordinate branding activities during exhibitions.
Marketing Coordination
- Coordinate with Sales, Product, and Design teams.
- Ensure availability of brochures, banners, catalogues, and promotional materials.
- Assist in creating marketing strategies for different regions.
Reporting
- Submit daily, weekly, and monthly travel reports.
- Maintain records of dealer visits, customer meetings, and market feedback.
- Share competitor information and business opportunities with management.
Required Skills
- Strong communication and presentation skills.
- Excellent interpersonal and relationship-building abilities.
- Good negotiation and influencing skills.
- Ability to work independently.
- Strong planning and organizational skills.
- Analytical mindset with market research capability.
- Problem-solving and decision-making skills.
- Time management and multitasking ability.
- Proficiency in MS Excel, Word, and PowerPoint.
- Basic understanding of digital marketing is an added advantage.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- MBA in Marketing is preferred.
- 4–8 years of experience in field marketing, industrial marketing, or B2B marketing.
- Experience in pumps, machinery, industrial equipment, power tools, or agricultural products will be an added advantage.
Travel Requirement
- Willingness to travel extensively across India (70–80%).
- Valid driving license preferred.
- Ability to stay outstation as per business requirements.
Pay: ₹35,000.00 - ₹50,000.00 per month
Experience:
- Marketing: 3 years (Preferred)
Work Location: In person
