Job Title: Retail Content Creator (Instagram Reels)
Location: Ambala
Employment Type: Full-Time
Experience Required: 1–3 years of experience in content creation, social media, or digital marketing. Freshers with an exceptional portfolio and strong on-camera presence are also encouraged to apply.
Job Summary:
We are looking for a creative, trend-savvy, and enthusiastic Content Creator to produce engaging Instagram Reels and other short-form content that showcases our clothing collections and retail products. The ideal candidate should have a strong understanding of social media trends, storytelling, and fashion aesthetics. They will be responsible for planning, shooting, editing, and publishing high-quality content on a daily basis to increase brand awareness, engagement, and sales.
Key Responsibilities:
- Create engaging Instagram Reels and short-form videos on a daily basis featuring clothing, accessories, and other retail products.
- Conceptualize creative content ideas aligned with current Instagram trends and seasonal campaigns.
- Plan, shoot, edit, and publish high-quality videos with minimal supervision.
- Present products confidently on camera and create relatable, engaging, and informative content.
- Collaborate with the marketing and sales teams to promote new arrivals, offers, and collections.
- Write compelling captions, hooks, and on-screen text to maximize reach and engagement.
- Stay updated with the latest social media trends, viral audio, hashtags, and content formats.
- Coordinate with photographers, designers, and video editors when required.
- Maintain a consistent brand tone, style, and visual identity across all content.
- Monitor content performance and recommend improvements based on insights and analytics.
- Organize content shoots and maintain a content calendar to ensure regular posting.
- Assist in creating behind-the-scenes content, customer testimonials, styling videos, and promotional campaigns.
- Ensure all content is delivered on time while maintaining high creative and production standards.
Required Skills:
- Strong knowledge of Instagram, Facebook, and short-form video content.
- Excellent video shooting and mobile videography skills.
- Proficiency in video editing apps such as CapCut, InShot, VN, Adobe Premiere Pro, or similar software.
- Creative storytelling and content ideation abilities.
- Confident on-camera presence and good communication skills.
- Basic understanding of lighting, camera angles, and composition.
- Knowledge of fashion styling and retail trends is an advantage.
- Strong time management and ability to meet daily content deadlines.
- Ability to work independently as well as collaboratively with the marketing team.
Preferred Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Journalism, Fashion, Media, or a related field (preferred but not mandatory).
- Experience creating content for fashion, apparel, beauty, lifestyle, or retail brands.
- A strong portfolio or active social media profile showcasing previous content creation work.
Key Performance Indicators (KPIs):
- Daily delivery of high-quality Instagram Reels.
- Content consistency and adherence to the posting schedule.
- Growth in Instagram reach, engagement, and followers.
- Reel views, shares, saves, and audience retention.
- Increase in customer inquiries and sales generated through social media.
- Creativity, originality, and alignment with brand identity.
- Timely execution of promotional campaigns and product launches.
What We're Looking For:
- A creative individual who is passionate about fashion and social media.
- Someone who enjoys being behind and in front of the camera.
- A self-motivated professional who can generate fresh content ideas every day.
- A trend-aware creator who understands what captures attention on Instagram.
- A team player with excellent organizational skills and a strong eye for detail.
Why Join Us?
- Opportunity to work with a growing retail fashion brand.
- Creative freedom to experiment with content ideas.
- Hands-on experience with fashion marketing and brand building.
- Collaborative and energetic work environment.
- Opportunities for professional growth and career advancement.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
