We are scaling our digital presence aggressively for our luxury pet brand (Coccopucci) and global export business. Looking for a high-caliber Performance Marketing expert to own end-to-end digital ad campaigns across Meta (Facebook/Instagram), Google Ads, marketplaces, and emerging platforms. You will drive measurable ROI, understand algorithm mechanics deeply, and help us scale profitably.
Key Responsibilities:
Plan, execute, optimize, and scale high-ROI paid campaigns on Facebook/Instagram Ads (Meta), Google Ads (Search, Shopping, PMAX), and other platforms (Amazon, emerging social/new ad tech).
Deep understanding of algorithms: bidding strategies, audience targeting, creative testing, attribution, and adapting to platform changes (Advantage+, AI recommendations, etc.).
Manage budgets efficiently, A/B test creatives, analyze performance data (Google Analytics, Meta Business Suite, etc.), and deliver strong ROAS.
Work closely with e-commerce and product teams for campaign alignment (website, funnels, retargeting).
Stay ahead of trends in digital advertising and experiment with new platforms/tools.
Report on KPIs and suggest strategy for business growth.
Requirements-
IIT, NIT, or equivalent top-tier education/background preferred (strong analytical/problem-solving skills essential).
2+ years proven experience running performance marketing campaigns with significant ad spend (₹5L+ monthly preferred).
Expert-level proficiency in Meta Ads Manager, Google Ads, and analytics tools. Portfolio of successful campaigns required.
Data-driven mindset with excellent understanding of consumer psychology, funnel optimization, and algorithm behavior.
Experience in e-commerce/D2C/fashion/pet products/export business is a big plus.
Self-starter who thrives in a fast-paced manufacturing + e-commerce environment.
Pay: ₹50,000.00 - ₹150,000.00 per month
Work Location: Hybrid remote in Ludhiana, Punjab (Ludhiana)
