Job Description: Digital Marketing Executive / Specialist
Location: Jaipur, Rajasthan
Industry: Wood, Plywood, Timber, & Wooden Furniture Manufacturing
Job Type: Full-time (On-site)
Salary (CTC): ₹25,000 – ₹30,000 per month (Up to ₹3.6 LPA CTC, based on experience and relevant domain knowledge)
Experience: 1–3 years in Digital Marketing (Experience in B2B marketing, building materials, interior products, or manufacturing is a strong plus)
About the Role
We are seeking an energetic and target-driven Digital Marketing Executive/Specialist to join our team in Jaipur. In this role, you will lead our digital presence, grow local and national brand awareness, and drive B2B and B2C sales inquiries for our wood and plywood products.
The ideal candidate understands how to capture lead interest from interior designers, architects, contractors, dealers, and end-consumers across digital platforms.
Key Responsibilities
1. Lead Generation & Paid Ads (Performance Marketing)
- Plan, execute, and optimize meta ads (Facebook & Instagram) and Google Ads campaigns to generate high-quality leads from trade buyers (architects, builders, carpenters) and direct buyers.
- Optimize ad spend to achieve a low Cost Per Lead (CPL) and higher conversion rates.
2. Local SEO & B2B Directories
- Manage and optimize the company’s Google Business Profile (GBP) to dominate local search for wood/plywood suppliers in Jaipur and surrounding regions.
- Maintain active listings on B2B trade platforms (IndiaMART, TradeIndia, Justdial) to drive consistent inbound product inquiries.
3. Social Media Management & Content Creation
- Create and schedule engaging visual content (images, short videos/reels, product highlights) showcasing wood quality, texture, factory processes, and finished furniture projects.
- Build brand engagement across Instagram, Facebook, LinkedIn, and YouTube.
4. Website Maintenance & Basic SEO
- Manage basic updates on the company website (product additions, catalog updates, contact forms).
- Perform basic on-page SEO targeting industry-specific keywords (e.g., gurjan plywood supplier Jaipur, flush doors, teak wood manufacturers).
5. Reporting & Coordination
- Analyze campaign metrics using Google Analytics and Meta Ads Manager to share weekly/monthly performance reports with management.
- Coordinate with the internal sales team to ensure leads are followed up promptly and measure lead-to-deal conversion rates.
Requirements & Skills
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: 1 to 3 years of hands-on digital marketing experience.
- Technical Skills:
- Proficiency in Meta Ads Manager and Google Ads.
- Practical knowledge of Google Business Profile management and B2B portal marketing (IndiaMART/TradeIndia).
- Familiarity with graphic design tools like Canva (or basic Photoshop/Premiere Pro) to create quick social media banners and video reels.
- Industry Knowledge: Understanding of B2B marketing tactics, local business setup, and physical product showcase is highly preferred.
- Soft Skills: Creative mindset, strong communication skills in Hindi and English, and a proactive attitude toward taking ownership of results.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
