Job Summary: We are seeking a skilled and results-driven Amazon PPC Specialist to manage and optimize our Amazon advertising campaigns. The ideal candidate will have a strong understanding of Amazon's advertising platform, a data-driven mindset, and the ability to analyze key performance metrics to drive sales and maximize ROI.
Key Responsibilities:
- Develop, implement, and manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
- Conduct thorough keyword research to identify high-performing keywords and optimize ad targeting.
- Monitor and adjust bids to improve campaign performance and achieve desired Advertising Cost of Sale (ACoS) and Return on Ad Spend (RoAS).
- Analyze campaign performance metrics such as impressions, clicks, click-through rate (CTR), conversion rate (CVR), and cost-per-click (CPC).
- Perform regular PPC audits to ensure campaigns align with industry best practices.
- Create and test ad copy, visuals, and landing pages to improve ad relevance and engagement.
- Stay updated on Amazon advertising trends, tools, and algorithm changes to maintain a competitive edge.
- Collaborate with the marketing and product teams to align advertising strategies with business goals.
- Generate detailed performance reports, highlighting key metrics and actionable insights for continuous improvement.
Key Metrics to Monitor:
- Impressions: Measure the visibility of ads across Amazon search results and product pages.
- Clicks and Click-Through Rate (CTR): Assess the effectiveness of ad copy and targeting in driving traffic.
- Conversion Rate (CVR): Evaluate the percentage of clicks that result in purchases.
- Cost-Per-Click (CPC): Monitor the average cost incurred for each ad click.
- Advertising Cost of Sale (ACoS): Track the ratio of ad spend to sales revenue.
- Return on Ad Spend (RoAS): Measure the revenue generated for every dollar spent on ads.
- Total Advertising Cost of Sale (TACoS): Analyze the impact of ad spend on overall sales performance.
Qualifications:
- Proven experience in managing Amazon PPC campaigns with a track record of success.(amazon.uk is plus)
- Proficiency in Amazon Seller Central and Amazon Advertising Console.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with tools like Helium 10, Jungle Scout, or similar for keyword research and campaign optimization.
Preferred Skills:
- Experience with international Amazon marketplaces (e.g., US, UK).
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Ability to commute/relocate:
- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Experience:
- amazon.uk: 1 year (Required)
- amazon ppc: 1 year (Required)
Work Location: In person
