Own Influencer engagement and targets for the area and ensure 100% adherence to plan
Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
Lead site visits for contractors in the area and drive conversions and engagement
Conduct regular electrician meets and contractor meets as per plan – discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.
