At iThrive, we’re not just writing content.We’re rewriting how people understand their health.Every blog, caption, and page we create has one goal -to help someone finally connect the dots of their symptoms and feel seen.If you’re someone who doesn’t just write… butfeels what you write, keep reading.About iThriveWe’re building healthier, happier, lifestyle-disease-free communities across the world.And honestly?We feel more like a creative agency than a healthcare company - fast-paced, idea-heavy, and deeply driven by purpose.Know more about us at: Experience: 1-3 yearsLocation: Baner, Pune.Office time: 9am to 5pmCTC: 4 To 6 lacsCore Responsibilities & Skills
- Collaborate with writers, graphic designers, videographers, and cross-functional teams to execute high-quality content.
- Plan, write, edit, and proofread content across formats including events, experiences, and marketing assets.
- Brainstorm and develop fresh, engaging content ideas aligned with brand and audience goals.
- Stay updated with global trends, cultural shifts, and industry developments to continuously refine content strategy.
- Provide editorial, creative, and technical guidance to team members.
- Manage and optimize content across multiple collaterals - decks, manuals, itineraries, repositories, and experience-led materials.
- Ensure all content aligns with global diversity, equity, and inclusion (DEI) standards and maintains cultural sensitivity.
- Make data-driven content decisions to enhance and scale internal knowledge banks.
- Work closely with marketing teams to align content with campaigns and business objectives.
SEO & Content Optimization Expertise
- Conduct keyword research using tools like Ahrefs, SEMrush, and Ubersuggest to guide content strategy.
- Implement on-page SEO best practices including meta titles, descriptions, header tags (H1–H3), internal linking, and image alt text.
- Monitor and optimize performance using Google Search Console and Google Analytics.
- Apply E-E-A-T principles, especially for health and YMYL content.
- Develop structured content frameworks using topic clusters and pillar page architecture.
- Stay informed about Google algorithm updates (Core Updates, Helpful Content Update) and adapt strategies accordingly.
- Ensure content readability and engagement using best practices like Flesch-Kincaid scoring.
Key Strengths
- Strong written and verbal communication skills
- High creativity with the ability to produce original, engaging content
- Strategic thinking combined with execution excellence
- Content that doesn’t just sit pretty - it performs
Requirement: should have basic knowledge of the nutrition sector
Pay: ₹300,000.00 - ₹600,000.00 per year
Benefits:
Work Location: In person
