Job Description
Social Media Executive
Position Overview
We are looking for a creative, proactive, and results-driven Social Media Executive to manage our social media presence, engage with our audience, create engaging content, and support our creator and affiliate marketing initiatives.
Key Responsibilities
- Develop and execute social media strategies across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Plan, create, schedule, and publish engaging social media content, including posts, reels, stories, videos, and other formats.
- Maintain and manage the social media content calendar.
- Monitor comments, messages, mentions, and audience interactions and ensure timely responses.
- Stay updated with the latest social media trends, content formats, platform updates, and competitor activities.
- Research and identify relevant content creators, influencers, bloggers, and potential affiliate partners.
- Reach out to content creators and potential affiliate partners through LinkedIn, Instagram, email, and other relevant platforms.
- Communicate with creators regarding collaboration opportunities, campaign requirements, deliverables, and timelines.
- Build and maintain strong relationships with content creators and affiliate partners.
- Follow up with creators and affiliates to ensure timely execution of campaigns and deliverables.
- Assist in onboarding new affiliate partners and provide them with relevant campaign information and promotional material.
- Track leads, registrations, conversions, and other results generated through affiliate and creator partnerships.
- Maintain an updated database of creators, influencers, and affiliate partners.
- Identify new opportunities for creator collaborations and affiliate partnerships.
- Coordinate with the design and content teams to develop creatives and other marketing assets.
- Assist in executing social media, influencer, and affiliate campaigns.
- Monitor social media and campaign performance and identify areas for improvement.
- Prepare regular reports on reach, engagement, follower growth, leads, conversions, and campaign performance.
- Analyze competitor social media activities and identify opportunities to improve the brand's online presence.
- Support other digital marketing and promotional activities as required.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in social media management, digital marketing, influencer marketing, affiliate marketing, or a similar role.
- Strong understanding of major social media platforms.
- Excellent written and verbal communication skills.
- Strong research, relationship-building, and follow-up skills.
- Comfortable with reaching out to content creators, influencers, and potential partners.
- Good understanding of social media trends and content formats.
- Basic understanding of affiliate and influencer marketing.
- Ability to track and analyze campaign performance.
- Familiarity with Canva, Meta Business Suite, Google Sheets/Excel, and social media management tools is an advantage.
Pay: ₹250,000.00 - ₹350,000.00 per year
Benefits:
Work Location: In person
