About the Company
Creativemud Business Services Private Limited is a creative-led marketing and branding agency working with FMCG and consumer-focused brands. We specialize in building strong brand identities, storytelling-driven campaigns, and high-impact creative communication that connects with mass consumers.
Job Description
We are hiring a Brand Copywriter with proven experience in FMCG brand communication. This role is strictly for brand copywriting and not for SEO or keyword-driven content writers.
If your expertise lies in SEO writing, blogs optimized for rankings, or performance content — please do not apply.
We are looking for a storyteller who understands brand tonality, consumer emotion, and recall value, and can translate product insights into compelling brand narratives.
Key Responsibilities
- Create brand-focused copy for FMCG products across:
- Brand campaigns
- Product packaging & labels
- Print and digital advertisements
- Social media brand communication
- Taglines, slogans, and brand stories
- Develop and maintain distinct brand voice and tone
- Convert product features into consumer-centric storytelling
- Work closely with creative designers, strategists, and client servicing teams
- Present creative ideas and explain copy logic during internal and client discussions
- Ensure consistency of messaging across all brand touchpoints
What This Role Is NOT
❌ SEO writing
❌ Keyword-focused content creation
❌ Blog or article writing for ranking purposes
❌ Performance marketing content
SEO writers and content writers focused on search optimization should not apply.
Required Skills & Qualifications
- 2–4 years of experience as a Brand Copywriter, preferably in FMCG / consumer brands
- Strong command of English language and storytelling
- Ability to think conceptually and creatively
- Experience in writing short, sharp, high-recall copy
- Understanding of Indian FMCG consumer behavior
- Excellent communication and presentation skills
Preferred Candidate Profile
- Agency background preferred
- Passion for branding, advertising, and creative storytelling
Location & Work Mode
- Noida (On-site role)
- Candidates must be comfortable working from office
How to Apply
Interested candidates may apply with:
- Updated resume
- Portfolio / writing samples showcasing brand or FMCG work only
Applications without relevant brand copy samples may not be considered.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
