B2B Partnerships & Growth Lead (Corporates & Education)
Mumbai | Full-time | 2–3 years
coto — emotional & mental well-being platform
About the Role
We’re building coto’s B2B business across:
- Corporates & enterprises
- Colleges, universities, and education platforms
This role owns revenue, partnerships, and scale for coto’s Corporate & Student Well-being Programs.
You will work closely with founders, growth, and product to take coto from early pilots → repeatable enterprise partnerships.
This is not a “partnerships for branding” role.
This is about selling, structuring, and scaling well-being programs that actually get used.
What You’ll Own
1. B2B Sales & Partnerships
- Own end-to-end sales for:
- Corporate well-being programs
- Student mental well-being programs
- Target:
- HR, People Ops, L&D, Benefits teams
- University leadership, student welfare, admin heads
- Drive:
- Discovery → proposal → pilot → rollout
- Build a healthy B2B pipeline across SMBs, mid-market, and large institutions
2. Program Structuring & Monetisation
- Design offerings such as:
- Employee / student credits
- Subscriptions
- Event- or cohort-based programs
- Work with product & ops to ensure:
- Smooth onboarding
- Clear usage mechanics
- High engagement post-launch
- Balance pricing, adoption, and ROI for clients
3. Account Growth & Retention
- Own post-sale success with clients
- Drive:
- Renewals
- Account expansion
- Cross-sell (workshops, events, add-on credits)
- Act as the voice of the client internally
4. GTM & Market Feedback
- Shape B2B messaging for:
- Corporates vs education
- India vs global / NRI audiences
- Feed market insights into:
- Product roadmap
- Pricing models
- Packaging
- Help build repeatable GTM playbooks
Who This Role Is For
You’re likely coming from:
- B2B SaaS sales
- HR tech / benefits / wellness platforms
- EdTech enterprise sales
- Services or platform-led B2B roles
You enjoy:
- Opening doors
- Structuring deals
- Owning outcomes, not just leads
Must-Have
- 2–3 years experience in B2B sales / partnerships
- Proven experience selling to:
- Enterprises, HR teams, or institutions
Strong ability to:
- Pitch
- Close pilots
- Convert pilots into long-term accounts
- Comfort working in an early-stage, fast-moving setup
- Clear communication and executive presenceGood to Have
Experience in:
- Wellness, HR tech, EdTech, or SaaS
Exposure to:
- Subscription or credit-based pricing
- Program-led selling (not just licenses)
- Existing network in HR / education ecosystems
What Success Looks Like
- Signed corporate & institutional partners
- High pilot-to-renewal conversion
- Growing B2B revenue contribution
- Clear case studies and reference accounts
- A scalable B2B motion, not one-off deals
Why This Role Matters
- Founder-level ownership and visibility
- Build coto’s B2B revenue engine from the ground up
- Shape how mental well-being is delivered at scale
- Opportunity to grow into Head of B2B / Partnerships
Job Type: Full-time
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Work Location: In person
