About Trip Machine
Trip Machine is a fast-growing motorcycle lifestyle brand from India, selling premium motorcycle gear, leather luggage, boots, and accessories across India and international markets.
We sell through our own website, Amazon India, Amazon US, Etsy, B2B partners, distributors, and dealers. As we grow, we are looking for someone who can take ownership of our online sales and help us grow our D2C and marketplace business.
We are looking for a D2C E-commerce Manager who can take ownership of our Shopify business and drive profitable growth through Meta Ads, Google Ads and conversion optimization.
Key Responsibilities
- Manage and grow Trip Machine's Shopify D2C store.
- Plan, launch and optimize Meta Ads (Facebook & Instagram) for customer acquisition and retargeting.
- Manage and optimize Google Ads, including Search, Shopping/PMax and remarketing.
- Own key D2C metrics including Revenue, ROAS, CAC, Conversion Rate, AOV and Customer Acquisition.
- Analyze the complete e-commerce funnel and identify opportunities to improve traffic, conversion and revenue.
- Optimize product pages, landing pages, collections, merchandising, offers and promotions.
- Work closely with the creative team to develop, test and scale high-performing ad creatives.
- Run A/B tests across creatives, landing pages, offers and website experiences.
- Analyze customer behavior, campaign performance and product performance to identify growth opportunities.
- Manage product launches and promotional campaigns across D2C.
- Work with Operations and Inventory teams to ensure availability of key products.
- Prepare weekly performance reports and translate data into clear actions.
What We're Looking For
Must have:
- 3–6 years of hands-on experience in D2C, E-commerce or Performance Marketing.
- Strong hands-on experience managing Shopify.
- Strong hands-on experience managing Meta Ads.
- Strong hands-on experience managing Google Ads.
- Experience independently managing advertising budgets and optimizing campaigns for sales.
- Strong understanding of ROAS, CAC, CPC, CTR, CPM, Conversion Rate and AOV.
- Good understanding of e-commerce funnels and CRO.
- Strong analytical skills with Excel/Google Sheets.
- Ability to take ownership of revenue and performance targets.
Good to Have
- Experience with Amazon or other marketplaces.
- Experience with GA4 and Google Tag Manager.
- Experience with Klaviyo, email/SMS marketing or CRM.
- Experience with international D2C markets.
- Experience working with consumer, lifestyle or premium brands.
Who We're Looking For
We're looking for someone who doesn't just manage platforms — they grow the business.
You should be able to look at a Shopify dashboard and Meta/Google Ads data, identify what is working and what isn't, and take action.
You should be comfortable with numbers, experimentation, creative testing and revenue targets.
Please Note:
This is not primarily a marketplace operations or catalog management role.
Candidates whose experience is mainly limited to:
- Amazon/Flipkart operations
- Listing and catalog management
- Order processing
- Inventory updates
- Quick-commerce account management
will not be the right fit unless they also have strong, hands-on Shopify + Meta Ads + Google Ads experience.
If you have independently managed Shopify, Meta Ads and Google Ads and have a track record of driving measurable D2C growth, we'd like to hear from you.
Pay: ₹450,000.00 - ₹900,000.00 per year
Benefits:
- Leave encashment
- Paid time off
- Provident Fund
Application Question(s):
- How many years of hands-on experience do you have managing Shopify, Meta Ads and Google Ads?
Experience:
- E-Commerce: 2 years (Required)
Work Location: In person
