Location: Mohali Experience: 3 Years
Job Summary
A Digital Marketing Manager implements and manages online campaigns, creating content, managing social media, running email marketing, and analyzing data to boost brand awareness and drive traffic, often working across teams (sales, dev) to align digital efforts with business goals using tools like Google Analytics and CMS platforms. Key duties involve developing strategies, executing campaigns (SEO, PPC, email), reporting on metrics, maintaining websites, and staying current with digital trends, requiring strong organization and communication skills.
Key Responsibilities
- Campaign Management: Develop, implement, and manage digital marketing campaigns across social media, email, web, and advertising platforms.
- Content Creation: Create and manage compelling online content, ensuring brand consistency.
- Social Media: Plan, schedule, and manage social media presence, including community engagement.
- Email Marketing: Develop, prepare, and distribute newsletters and promotional emails.
- Website Management: Maintain website content and ensure SEO best practices are followed, optimizing for traffic and conversions.
- Analytics & Reporting: Monitor campaign performance using web analytics tools (like Google Analytics) and report on key metrics, providing insights for improvement.
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- Collaboration: Work with sales, design, and other teams to support overall marketing strategies.
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- Trend Monitoring: Research and stay updated on the latest digital marketing trends and technologies.
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Essential Skills & Qualifications
- Technical Skills: Familiarity with CMS (WordPress), analytics (Google Analytics), SEO, email marketing tools, and potentially PPC platforms.
- Soft Skills: Strong communication, organization, attention to detail, creativity, analytical thinking, and teamwork.
- Education: Bachelor's degree in Marketing, Communications, or a related field is often required.
- Experience: Previous experience in digital marketing roles, managing online campaigns.
Pay: ₹35,545.76 - ₹45,000.97 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
