Essential Duties and Responsibilities:
- Develop marketing strategies to gain market share & achieve top line & bottom line.
- Quarterly plan and utilize marketing budget by allocating the resource’s for required products with the objective of maximizing return on marketing expenditure.
- Design effective and innovative marketing campaigns for HCPs with help of various medium including print, LBLs, Digital, conferences, etc & execute them.
- Co-ordinating with vendors for various inputs for timely delivery.
- Monitor competition on various aspects such as new entrants, pricing, offers, activities.
- To gain market insights from field work that can be applied to the campaigns & activities
- Develop, execute & monitor business plan for the new product development
- Co-ordinating with cross functions for various required jobs.