Job Overview:
The B2B Marketing Manager will be responsible for driving business growth through strategic marketing initiatives focused on corporate clients, dealers, distributors, and business partners. The role demands strong expertise in demand generation, account-based marketing, brand communication, and market expansion.
The ideal candidate should have a commercial mindset, strong analytical capabilities, and hands-on experience in executing high-impact B2B campaigns.
Roles & Responsibilities:
- Plan and implement integrated B2B marketing campaigns to generate business opportunities.
- Develop marketing strategies to support sales pipeline growth and revenue targets.
- Execute lead nurturing campaigns through email marketing, LinkedIn outreach, and automation platforms.
- Work closely with the sales team for lead qualification and conversion tracking.
- Manage website content, landing pages, and digital campaign performance.
- Prepare corporate presentations, proposals, product catalogs, and marketing material.
- Build and maintain strong relationships with channel partners and key business clients.
- Conduct market intelligence research and competitor benchmarking.
- Analyze campaign metrics and prepare MIS reports for management review.
- Manage budgets for campaigns, promotions, exhibitions, and events.
- Coordinate with designers, agencies, and vendors for branding activities.
- Improve company visibility across B2B platforms and industry networks.
Required Competencies:
- B2B lead generation
- Performance marketing
- Corporate communication
- CRM & marketing automation
- Data analysis and reporting
- Strategic planning
- Vendor management
- Presentation and negotiation skills
Experience:
- Minimum 2–3 years of relevant B2B marketing experience
Preferred Candidate Profile:
- Strong understanding of sales funnel management
- Experience handling corporate clients and partnerships
- Ability to work in a target-driven environment
- Strong execution and project management capability
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
