Email Marketing & LinkedIn Outreach Specialist
About the Role
We are looking for a creative and performance-driven Email Marketing and LinkedIn Outreach Specialist who can manage the complete campaign machinery—from identifying prospects and writing persuasive emails to building campaigns in Odoo, scheduling sequences, tracking responses and generating qualified business opportunities.
The ideal candidate should be a strong content writer who understands how to capture attention, communicate value and strategically place CTAs that encourage prospects to respond, schedule a meeting or request more information.
Key Responsibilities
Email Marketing and Campaign Management
- Plan and execute targeted B2B email marketing campaigns.
- Create and manage email campaigns, mailing lists and automated sequences in Odoo.
- Write compelling subject lines, preview text, email copy, follow-up emails and CTAs.
- Segment contacts according to industry, designation, company size, location and buying intent.
- Personalize campaigns for different decision-makers, including founders, CEOs, marketing heads and business owners.
- Schedule campaigns according to the recipient’s location and preferred engagement time.
- Run follow-up sequences to nurture prospects until they respond or book a meeting.
- Conduct A/B testing for subject lines, content, CTAs and sending times.
- Monitor email deliverability, bounce rates, open rates, click rates, reply rates and conversions.
- Maintain campaign records and update prospect statuses inside Odoo CRM.
- Continuously improve campaign performance using data and engagement insights.
Email Copywriting and Content Creation
- Write short, persuasive and personalized B2B outreach emails.
- Convert service offerings into clear, benefit-focused messages.
- Create strong hooks that address the prospect’s business challenges.
- Place relevant and low-friction CTAs strategically within emails.
- Write follow-up emails without sounding repetitive, aggressive or overly promotional.
- Adapt the tone of communication according to different industries and audiences.
- Create campaign concepts that make Hummingflow’s outreach stand out from generic sales emails.
- Proofread every campaign to ensure clarity, accuracy and professionalism.
LinkedIn Outreach and Business Development
- Identify relevant prospects and decision-makers through LinkedIn.
- Send personalized connection requests and follow-up messages.
- Research companies before initiating outreach.
- Engage with prospects through meaningful messages and interactions.
- Maintain a structured LinkedIn outreach pipeline.
- Track accepted requests, responses, conversations and booked meetings.
- Coordinate LinkedIn and email outreach to create multichannel campaigns.
- Qualify interested prospects and schedule meetings for the sales or leadership team.
- Maintain regular follow-ups without spamming prospects.
- Support the company in building long-term relationships and generating business opportunities.
Required Skills
- Strong email marketing and creative content writing skills.
- Practical experience with Odoo Email Marketing, Marketing Automation or CRM.
- Good understanding of B2B lead generation and sales outreach.
- Experience writing cold emails, nurture sequences and follow-up campaigns.
- Ability to write compelling CTAs that encourage responses and meetings.
- Familiarity with LinkedIn prospecting and professional outreach.
- Understanding of audience segmentation, personalization and campaign targeting.
- Ability to research companies, industries and decision-makers.
- Good understanding of email deliverability and campaign performance metrics.
- Excellent written English, grammar and communication skills.
- Ability to manage multiple campaigns and follow-up schedules independently.
- Strong attention to detail and a results-oriented mindset.
Preferred Experience
- 1–3 years of experience in email marketing, lead generation or business development.
- Previous experience working with a digital marketing agency, SaaS company or B2B service business.
- Familiarity with LinkedIn Sales Navigator and prospecting tools.
- Experience managing international outreach campaigns will be an advantage.
- Basic understanding of website development, digital marketing, SEO, CRO or related services is preferred.
Key Performance Indicators
Performance will be evaluated based on:
- Number of targeted campaigns launched
- Email delivery and bounce rates
- Open and click-through rates
- Positive reply rate
- LinkedIn connection acceptance rate
- Number of qualified conversations generated
- Meetings or discovery calls booked
- Follow-up consistency
- CRM data accuracy
- Conversion of prospects into qualified opportunities
Who We Are Looking For
We are looking for someone who does more than simply send emails. You should be able to understand the prospect, identify the right message, write persuasive content, build the campaign in Odoo, manage follow-ups, handle LinkedIn outreach and keep the entire lead-generation process moving.
You should be creative with words, disciplined with follow-ups and genuinely interested in generating meaningful business conversations.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
Application Question(s):
- Examples of email campaigns or outreach copy written by you.
- Campaign performance results, if available.
- Current and expected salary?
- Availability to join?
Experience:
- Email marketing: 2 years (Required)
Work Location: Remote
