Execute on-page and off-page SEO strategies across multiple client accounts
Perform keyword research, competitor analysis, and technical site audits
Optimise websites and content for search engines and AI-driven platforms
Implement GEO strategies for visibility on generative AI platforms (ChatGPT, Perplexity, Gemini)
Apply AEO techniques for featured snippets, People Also Ask, and voice search
Develop SEO-driven content briefs, blog posts, landing pages, and website copy
Identify content gaps and topical authority opportunities through competitor analysis and search trends
Optimise existing content to improve keyword rankings, engagement, and conversions
Monitor and analyse SEO performance metrics: organic traffic, keyword rankings, CTR, bounce rate, and conversions
Use tools like Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or Moz
Prepare weekly and monthly performance reports with actionable insights
Conduct A/B testing and implement data-driven improvements